Yavï is a fashion and accessories label. Conceived, to journey through, the transformation of the art of indigenous textile making, into soulful products, each closely knit to a warm story.
The label’s conscience lies, in using traditional hand-crafting and hand-painting techniques. Evolving them to create a state-of-the-art aesthetic in worn impressionism; which brings formidable substance and value to the brand.
At Yavï, each creation goes through an enchanting odyssey. Loved and nurtured by several skilled craftsmen at every stage, to create a conscious, unique and sophisticated end product for everyday understated luxury.
The major focus is on sustainability and employment to the rural artisans. The extensive use of hand loom fabrics and use of ‘Khadi’ (an indigenous concept of using hand woven yarns & hand loomed) to create the most authentic wearable fabric.
Further, since the country is rich with tradition crafts and techniques, we have used a number of techniques such as weaving, embroideries, kantha work, appliqué, tie-dye, shiboris, of different nature, digital prints, block prints and natural dyes, to create unique fabrics which are blended to meet the requirements of the discerning western world women.
The focus is on innovative textiles, so we developed a one thread embroidery garment which has no fabric at all and the details reflect the work of master crafts men, as it takes a month of work to make one piece. There are many such examples of our application of techniques to create unique pieces.