Biston/Splendid is one of the leading brands in Greece with over 200 selling points in their home market.
Superb Men’s and women’s outerwear plus a comprehensive range of clothing to make a full wardrobe—a genuine lifestyle collection.
Biston was established in 1998; a brand that combined creativity, innovation and fashion in one single casual approach.
In 2007, it entered a new life and work style by launching its own privately-owned facilities and show rooms, as well as its even larger warehouses equipped with the latest logistics storage facilities, aiming to a most direct and fast service for its customers.
In 2012, both entered dynamically in the field of ecommerce by creating a modern online store www.biston.gr and then in 2016 the online store was redesigned to match even better the brand’s image and to be even more functional and user-friendly for its customers. Investing in modern social media, we aim at breaking down the barrier between traditional retail and e-commerce, approaching more and more clients everywhere in Greece and throughout the world.
Prime Fashion S.A. (Splendid, Biston, Smart) characterised mainly by its wide range in men's and women's jackets, launches a collection each season for men and women who want to feel special every moment.
The new collection brings up each person’s personal taste - proving that style can still be our ally in everyday demanding life.
Our new looks for 2021 are for jackets, vests, synthetic leather, faux furs, sweatshirts, accessories that will appeal to men and women that love modern lifestyle and feel special. With a wide range of casual, athletic, boutique clothing and accessories, every person can find what best reflects her/his personality in outfits for the office, to go for a walk, go out to a restaurant, do sports.
The company takes special care so that the fabrics and auxiliary materials used are environmentally friendly, accompanied by quality certificates, free from any substance that could be harmful to the consumer.
Particular emphasis is placed on further developing its sales abroad. The company already seeks to further expand both in markets where it is already active and to also enter new markets that are of great interest for the company's products.
The company's clothes are currently available at more than 200 points of sale all over Greece, Cyprus, the Balkans, as well as at its online store www.primefashion.gr.
The unique selling point of Splendid/Biston we offer very wide variety in men’s and ladies jackets, coats, parkas through ``semi collections`` within the existing ones.