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Born as ‘tailor made’ brand in 2005 in Milan, the company evolved to a ‘ready-to-wear’ brand offering women’s dresses, knitwear coats & jackets as well as a ‘transformable’ line: the same garment can be worn in many different ways.

The brand focus is on ethical production and reducing environmental footprint. Clothes are handmade in Italy with natural or up-cycling fabrics and a BIO certified line.

Today the brand is sold in over 65 shops, including multibrand stores and 4 own shops and is now looking to expand in Central Europe, with agents or distributors in Benelux and Germany.


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Brand Profile

Etichal Made in Italy
Collections P/A
XS/S; S/M; M/L; L/XL
Average Wholesale Price
€ 25 - € 95
Agent commission: 12.5%; Distributor discount: 30%
Collection Size
40 articles
Competitive to
Lavgon; MamaB; Clotilde; Neirami
Country of Origin