Mara May is a Dutch label founded about 15 years ago. After being taken over by new owners recently it has become a fully sustainable label specialized in cotton-based knitwear. Only sustainable BCI cotton (www.bettercotton.org) is used. Thanks to new technologies, these yarns have a similar look and feel to wool but are cooler, easier to clean, more breathable, hypoallergenic and does not itch.
Mara May is distinguished by a style that is characterized by grace, simplicity and luxury. They present 2 collections per year with an average of 30 items (each in 3 colours) per collection.
Mara May operates in the middle to high price segment and focuses on women of 40+ with a middle to high income that are willing to pay for quality.
The unique feature of Mara May Knitwear is that it is based on sustainable cotton, ideal for women who don’t like to wear wool as its itchy, too warm, difficult to clean etc.
The brand works "close on the market" and the selling period for AW21 will extend to June.