In the last decade, Lolitas & L has begun a courageous trajectory of international expansion that has led the company to be present in more than 20 countries including markets such as Italy, France, Portugal, Belgium, Mexico, Canada and even some as complicated as Japan, where the collections of the Madrid firm have real fans. The average price of the collection is € 40, while the retail price is € 120.
Today, in the XXI. century and in an era especially important for women, the designer Raquel Higueras, remains faithful to the essence of the brand, seeking constant evolution.
Originally aimed at women 30 and older, Lolitas & L's clientele is sometimes even younger than that age. This is possible because all clients share the same interest in fashion trends but without responding to uniformity. They are looking for a fashion with a fresh and young spirit, but with the versatility of being able to be used in different situations.
Our USP is that we have a product with a lot of personality, with details such as very elaborate embroidery and prints.