FOIL is backed by long established business with strength in design, sourcing, quality and fit. Longbeach the patent company, has over 40 years of experience creating authentic womenswear ranges and a proven track record of supporting retail partners for sustainable business.
The FOIL range perfectly reflects the brand persona and services that market.
We have grown to be a crucial part of our New Zealand customer’s businesses -foil is on a trajectory of expansion worldwide and in many cases are responsible for over 75% of their womenswear budget.
We do trade ethically and have robust supplier code of conduct.
Sold by 350 Stockists in Australia and now selling in UK
THE TYPICAL FOIL CUSTIOMER:
The Foil wearer is your Cleverly Stylish Friend
She has a strong sense of personal style and individuality.
She wants something that you don’t see everywhere, something that stands out for being just that little bit different. But not in a ‘shouty’ sort of way. It’s a much more subtle type of flair.
She is fashionable – but not a fashion follower.
She buys little and often, adding the layers to her wardrobe over time that will give it longevity.
She doesn’t chase fads.