CALIDA is a Swiss brand born in Sursee, Switzerland in 1941.
We started out with women’s underwear but have long since expanded our range to produce daywear, nightwear and loungewear for men, women, and children. Today, Calida sells its products in all distribution channels throughout the entire world.
With the 100% NATURE collection, CALIDA presents a real innovation in the field of sustainability: The first completely compostable products made from 100% cellulose material. Unlike other brands CALIDA has always been sustainable – so to say, “before it was cool”. Recently, we had the first very successful sustainable designer collaboration in Lingerie with Viktor&Rolf.
We are dedicated to producing excellent quality and ensure maximum comfort in all our products. Our mission is to be the best in our segments and ensure consumer centricity.
Our omnichannel presence gives us a strong brand position and offers all our customers a 360°-degree marketing approach. We have own retail shops and outlets in central Europe.
Our USP and reason for our ongoing success is deeply embedded in our DNA. Our “Swissness” as well as our focus on sustainability are together with our excellent quality and innovation our core values. We are very proud of our Yellow power and endeavour to welcome more ambitious international partners into our Yellow family.