The BTX Group is a Danish fashion clothing corporate brand with a long history of tactic acquisitions and internationalization strategies that have made it a big player in the fashion industry.
The group’s portfolio is composed of 4 different womenswear brands whose common point is the focus on timeless designs, quality fabrics and seasonal colors on the one hand and expressive values such as confidence, positivity and versatility on the other.
The ‘CISO’ brand enhances 35+ curvy women by offering casual-smart blouses and denim pants in plus size, whereas ‘JENSEN’ is the seasonal, color trendy brand that proposes an “everyday style”. “SIGNATURE” instead, is BTX premium brand, targeting 50+ women who appreciate artisan-crafted knitted garments.
Lastly, ‘BRANDTEX’ is the product brand currently re-defining its identity by creating 3 collections for 3 different market segments. In fact, while the ‘COPENHAGEN’ sub-brand presents a week-day wardrobe intended for 45+ women seeking a city-casual look, the ‘COASTLINE’ one features outerwear clothing for an active weekend out. Finally, the Brandtex ‘CLASSIC’ collection celebrates the modern 60+ women who love elegant, comfortable and fresh colors attire.