jacket 207343 pullover 207782 pants 207369 kimino 207982 t shirt 205585 jeans 207614 jacket 207355 blouse 207516 pants 207916 1 coat 207318 scarf 205294 t shirt 203591 pullover 208189 blouse 208011 pants 208011 2 T shirt 208099
kimino 207982 t shirt 205585 jeans 207614 jacket 207343 pullover 207782 pants 207369 jacket 207355 blouse 207516 pants 207916 1 coat 207318 scarf 205294 t shirt 203591 pullover 208189 blouse 208011 pants 208011 2 T shirt 208099

The BTX Group is a Danish fashion clothing corporate brand with a long history of tactic acquisitions and internationalization strategies that have made it a big player in the fashion industry.

The group’s portfolio is composed of 4 different womenswear brands whose common point is the focus on timeless designs, quality fabrics and seasonal colors on the one hand and expressive values such as confidence, positivity and versatility on the other. 

The ‘CISO’ brand enhances 35+ curvy women by offering casual-smart blouses and denim pants in plus size, whereas ‘JENSEN’ is the seasonal, color trendy brand that proposes an “everyday style”. “SIGNATURE” instead, is BTX premium brand, targeting 50+ women who appreciate artisan-crafted knitted garments.

Lastly, ‘BRANDTEX’ is the product brand currently re-defining its identity by creating 3 collections for 3 different market segments. In fact, while the ‘COPENHAGEN’ sub-brand presents a week-day wardrobe intended for 45+ women seeking a city-casual look, the ‘COASTLINE’ one features outerwear clothing for an active weekend out. Finally, the Brandtex ‘CLASSIC’ collection celebrates the modern 60+ women who love elegant, comfortable and fresh colors attire.

 

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Brand Profile

No minumum order NOS
Collections P/A
4
Sizes
S-4XL / 34-56
Average Wholesale Price
Under €25
Commission
Agent commission: 10-12% + 1% bonus based on performance
Collection Size
Ciso: 85 articles; Jensen: 60-120 articles; Signature: 100-200 articles; Brandtex: 150-300 articles
Competitive to
Gerry Weber and Betty Barclay; Next for JENSEN
Country of Origin
Denmark