VividaLifestyle Logo BL.300

Based in the UK, Vivida Lifestyle is not a 'clothing brand’ per se but a company-driven community that spreads its philosophy through clothing & accessories. With the brand vision being inspiring people to live their lives to the fullest, Vivida Lifestyle offers surf, water, yoga and activewear that stand out from the crowd primarily thanks to what the products represent.

Strong, free-spirited women make up a significant part of the Vivida Lifestyle community. The Vivida womens’ range fills a gap in the market for surf, yoga & activewear that offers both functionality and fashion.

Every aspect of the product is scrutinised to ensure the highest level of quality: fabrics used, the fit, the functionality, the packaging. Each piece comes with a different inspirational quote to further deepen the connection customers have with the product and brand they are wearing.

Vivida Lifestyle promotes a lifestyle that is connected to nature and is committed to being consistent with this when it comes to product manufacture. Hence, Vivida is also working on introducing eco-friendly materials such as naturalprene, recycled plastics and organic cotton. 



“For the adventurers, the dreamers, the thinkers and doers. Vivida is a community. A philosophy. A lifestyle. Making the most of our precious lives.”

Brand Profile

Collections P/A
2 (early spring & early summer) and capsule collections.
XS, S, M, L, XL
Average Wholesale Price
£ 25 - £ 60
USD $35 - $95
12.5% agent commission; 30% distributor discount
Collection Size
About 20 pieces per collection.
Competitive to
YOGA & ACTIVEWEAR: Lulu Lemon, Alo Yoga, Fabletics, Gym Shark, Oioba, Zaggora London, Stronger, Athleta, Beyond Yoga WETSUIT & WATERSPORT ACCESSORIES/APPAREL: O'neill, Billabong, Ripcurl, Quicksilver, Mystic, Brunotti, Patagonia, Free People, Glidesoul, Dryrobe, Passenger Clothing, Ride Engine SWIMWEAR: Maaji Swimwear, Free People, Roxy, Billabong Womens, Ripcurl, Mystic
Country of Origin
United Kingdom