Staunton is a newly launched, premium brand that targets successful and forward-thinking men & women who travel a lot for work and appreciate high-quality, fashionable and comfortable garments.

The brand produces 4 capsule, season-less collections per year featuring a good balance of natural, stretch and polyester materials. The outerwear range goes from reversible biker jackets to waterproof trench coats in black, all available in limited edition and from S to XL. Staunton is planning to produce more sizes and stocks according to market requests.

Capsule 1 Meet and Greet - was created with the idea of 1 suitcase wardrobe consisting of 9 pieces, 5 outfits and a special edition Leather jacket for both Ladies as Men.

Capsule 2 Mind Traveler - Jersey’s & Heavy Jersey’s - comfortable wear for relaxation, traveling or exercise.

Capsule 3 Sparkle & Shine (winter) - December season pieces

Capsule 4 Sparkle & Shine (summer) - Resort collection pieces

Staunton is now actively seeking sales agents who can market their concept brand in Belgium, Denmark and Germany.


Brand Profile

Collections P/A
4 capsule collections
EU sizes: S-XL
Average Wholesale Price
25-80 €: jersey’s tops / woven shirts / blouse
80-150 €: bottoms / blazer / heavy jersey’s / knit cardigan
150 -250 €: all seasons outerwear / leather accessories
250-320 €: jackets / coats
Above 320 €: waterproof rain shell MEN / waterproof trench LADIES
Agent commission: 12%
Collection Size
1st Capsule: 15 pieces; 2nd Capsule: 10 pieces; 3rd Capsule: 5 pieces; 4th Capsule: 5 pieces
Competitive to
Filippa K, Stone Island and Marithé et François Girbaud
Country of Origin