Shape Logo 120px

SHAPE is a partnership between SHAPE magazine (Meredith Corporation) and Apparel Bridge, a fully vertical garment manufacturer.

The media company which is a parent of SHAPE activewear serves 72% of all millennial women in the USA; their insight into the desires, wishes, and dreams of this group have been represented in this outstanding athleisure collection. Reflective prints, DryFuze moisture-wicking material and exclusive slimming S-seams combine for the most flattering and functional silhouettes, put together by a designer with years of experience in both active wear and contemporary fashion. SHAPE goes seamlessly from the workout to the street. All garments are manufactured by the brand.

The wide range of sizes and the very reasonable price points signal the strong commitment of this brand to promoting healthy lifestyles to all women.  SHAPE is carried by leading fitness studios and department stores in the US including Equinox and Core Power Yoga and is already selling in Ireland.  It is seeking to enter the UK market in partnership with the right sales representatives.

 Screen Shot 2017 10 17 at 12.38.42

“Ahead of the Curve.” Director, Shape

Brand Profile

Collections P/A
4 with monthly drops
Extended: 1X – 3X
Average Wholesale Price
£15 - £22
Collection Size
Competitive to
Athleta, Alo Yoga, Lucy, Beyond Yoga, Ivy Park, Adidas by Stella McCartney
Country of Origin
United States