PICARD is a German leather goods manufacturer since 1928. The family company – now at its fourth generation – has developed into a global player. Today the brand is an international successful company, extensively sold across Europe, Asia, Russia, South Africa and with a worldwide workforce of more than 2,000 people.

The product range encompasses wide collections of high-quality ladies’ bags, chic models for men, practical items for everyday business life, as well as classic handbags, purses and wallets. New designs are launched four times a year, with two releases per season.

PICARD is one of the few training companies that still consistently passes on fine bag craftsmanship, by training the staff in their factories. Also, the brand commits to a meticulous search for old machines that were once used in bag manufacture. They are then restored using the latest technology and integrated in the production process.

Agents or distributors are wanted in Scandinavia and France. In France, the men’s collection is available only in the Northern part of the country, while the women’s collection is available in all the areas.



“PICARD - my favourite brand with a fine tradition”

Brand Profile

Collections P/A
4 (2 SS releases and 2 AW releases)
Average Wholesale Price
€80 – €150
12% negotiable
Collection Size
About 250 articles p/season
Competitive to
Women's collection: Bree, Abro, Liebeskind, Adax, Furla, Braun Büffel Men's collection: Piquadro, Jost, Boss, Samsonite, Fossil, Le Tanneur
Country of Origin