Created in 1994 by father and daughter duo John and Tracey, Mistral is a lifestyle women’s clothing brand offering British designed casual clothing. Bespoke prints and unique colours are the two Unique Selling Points. Collections are designed in “stories" (approximately 9 each collection), all with a different creative theme for an easy mix and match. Dresses/tunics, knitwear and tops are the core categories.
With headquarters in Wiltshire in the UK, all collections are designed in-house, taking inspiration from the countryside, town and sea to create bespoke prints in a wide array of colours.
The family-owned company counts with 19 mono-brand stores across the UK and is already sold in France and Germany.