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The premium lifestyle concept in a contemporary New England style with Scandinavian influences

Full lifestyle concept containing: Homeware, Menswear, Womenswear, Accessories.

1 NOS (Icons line) assortment and 4 seasonal collections (Spring, Summer, Fall, Holiday) every year for Homeware.

Majority of production made in Europe (Portugal).

All designs created inhouse.

Bed linen is made of shirt fabrics.

Active CSR work and sustainability focus.

Image and value-based brand more than products sold on price.

A combination of forward selling and quick production. Partners can always replenish on our NOS assortment. The seasonality is limited but replenishable in season if we have stock or fabric to produce (bedding).

 

CLOTHING & HOMEWARE COLLECTIONS CAN BE SOLD TOGETHER OR SEPARATELY.

 

Brand Profile

Collections P/A
Homeware: 4 Seasons; Fashion: 2 Seasons - SS and FW
Sizes
UK sizes available
Average Wholesale Price
Fashion and Home: 60-90 EUR
Commission
Agent commission: 12,5% negotiable; Distributor discount: 30% negotiable
Collection Size
Homeware: 1 NOS – Around 200 articles, 650 SKU’s 4 Seasons – Around 65 articles, 150-200 SKU’s per season; Fashion 2 Seasons. SS has 4- and FW 3 drops – Between 150-200 articles, 1500-1800 SKU’s
Competitive to
Homeware: Sheridan, Fischbacher, Yves Delorme, Frette, Dechamps, Schlossberg; Fashion: Ralph Lauren, Gant, Tommy Hilfiger
Country of Origin
Sweden