Ella Boo is the contemporary line of an Irish group based in Dublin, specialising in occasion wear which can be bought from small to large sizings - plus size.

Ella Boo designed for the customer who wants to stand out in a crowd using bright colours and fun prints while remaining very feminine and flattering in its shapes. The brand is hugely popular in both UK and Ireland and in recent years has enjoyed expanding international success. The brand reaches a broad range of ladies who enjoy diverse fashion. Ella Boo range consists of women’s dresses and separate pieces which are understated yet striking, and perfect for special events.

Other brands from the group may be also available and can be seen on the Ella Boo website

Working with strong logistics team, this is a brand that offers strong commercial potential.


Brand Profile

Collections P/A
UK sizes: 8 – 20
Average Wholesale Price
30-90 USD / 25-80 EUR
Agent commission: negotiable; Distributor discount: 30% (negotiable)
Collection Size
Approx. 180 in S/S and 120 in A/W
Competitive to
Other mid market occasion wear brands
Country of Origin