Lingerie accessories brand brought to life from the intuition of its founder Marcel Duits of the need of innovation in the fashion industry. He saw opportunity in the adhesive bra, in a time when the idea was still experimental.

Bye Bra was born - introducing the brand's ­first breast lift tape: a top quality and dermatologically safe product. Since then, the brand introduced a wide range of lingerie accessories: nipple covers, adhesive bras and bra accessories. Bye Bra products are only made in cooperation with established industry leaders. The dermatologically safe tape itself is one of the main reasons for the brand’s success. It is made from premium 3M medical tape - the same used in hospitals with different shapes and forms. Bye Bra has the exclusive right to source 3M tape that is why its quality is superior to any other competitive product on the market.

At present, Bye Bra is sold in over 60 countries, covering every continent and is represented by agents, distributors and retailers around the globe, all while maintaining a presence at over 20 trade shows every year. Also, the brand is sold by trendiest online shops:,, vente-privee, and many more.   

“Can you keep a secret?”

Brand Profile

Collections P/A
Multiple product introductions throughout the year
Average Wholesale Price
Under € 25
Agent commission: 12.5%; Distributor discount: 30%
Competitive to
Magic Body Fashion, Fashion Forms, Free Bra of Sweden, Julimex, Gilsa (Paris), Hollywood Fashion Secrets, Heidi Klum Intimates
Country of Origin