Appareal logo

Appareal is a  Swiss womenswear brand that targets women on-the-go by offering them fashionable and functional garments that don’t need to be ironed or dry-cleaned but washed as easily as a t-shirt.

The brand places much importance on sustainability by sourcing the finest recycled Italian fabrics and by crafting their collections in a solar-panel powered factory. Featured as one of the UN’s Conscious Fashion brands, the best-selling Olesya and Louise dresses are made from recycled fishing nets. 

In their second collection for SS19, the recurrent theme was imitation python look in the form of either cruelty-free leather jackets and T-shirt dresses featuring ruffle detailing, twists and quirky animal-print accents, or trench coats with oversized hoodies and wide pockets.

The AW 19/20 collection instead is an attempt to combine a retro-look with futuristic designs, from the eco-fur collar trench coat in satin-look overlay and the water-repellent, double-sided techno velvet in blue/navy to multi texture, breathable dresses that enhance feminine silhouettes.


Brand Profile

Collections P/A
EU sizes: 34-46
Average Wholesale Price
Dresses: €80-€150 / £60-£130
Outerwear: €150-€250 / £120-£230
Agent commission: 12.5%; Distributor discount: 30%
Collection Size
25 articles
Competitive to
Reiss, Maje, Sandro Paris, The Kooples and Hugo Boss
Country of Origin