Appareal is a Swiss womenswear brand that targets women on-the-go by offering them fashionable and functional garments that don’t need to be ironed or dry-cleaned but washed as easily as a t-shirt.
The brand places much importance on sustainability by sourcing the finest recycled Italian fabrics and by crafting their collections in a solar-panel powered factory. Featured as one of the UN’s Conscious Fashion brands, the best-selling Olesya and Louise dresses are made from recycled fishing nets.
In their second collection for SS19, the recurrent theme was imitation python look in the form of either cruelty-free leather jackets and T-shirt dresses featuring ruffle detailing, twists and quirky animal-print accents, or trench coats with oversized hoodies and wide pockets.
The AW 19/20 collection instead is an attempt to combine a retro-look with futuristic designs, from the eco-fur collar trench coat in satin-look overlay and the water-repellent, double-sided techno velvet in blue/navy to multi texture, breathable dresses that enhance feminine silhouettes.