logo friends

Established in 1993, Friends creates socks and underwear for men, women, and children, with 60% of sales being men’s underwear and socks. Ladies’ socks and basic ladies’ underwear are also strong sellers, with bras and lingerie sets newly added to the range. Children's products are the 15% of overall sales, and often act to open the door to other product categories. Friends collection offers well-considered segmentation, with each product serving a very specific purpose and customer need without overlapping.

Friends has achieved extraordinarily strong sales performance, reaching sales level of 1,5 €  per capita in selected markets. In addition to home markets, progress has been made in Finland, France, Switzerland and Belgium. Friends is a very commercially friendly brand eager to expand distribution into new European markets. Friends is participating in fashion fairs across Europe including Salon International de la Lingerie, Moda, CIFF, and London Fashion Week. The company has received an award for its promotion of FairTrade products.

Extremely good value for inspiring designs and superior quality (AQL 1,5 standard) has created extensive loyal customer base, who buy millions of Friends products yearly. A NOS (Never Out of Stock) program, orders and product/stock update via app, quick delivery to all markets, minimum orders of 5 pieces per size/colour and minimum order  amounts (for agents) of 400 euros all add up to first-class customer service to sales partners for smooth, profitable business.



“Delighted consumers and satisfied partners are essential in our world. Join our inspiring life!”

Brand Profile

Collections P/A
Men: S – 4XL
Women: 34 – 56
Children: 1 - 17
Average Wholesale Price
6.5 €
12 - 15% agent, distributor negotiable
Collection Size
130 in multiple colourways
Competitive to
Sloggi, DIM
Sits next to
DIM, Sloggi, Björn Borg, Black Horse, Hugo Boss, Calvin Klein
Country of Origin