mistral logo

Created in 1994 by father and daughter duo John and Tracey, Mistral is a lifestyle women’s clothing brand offering British designed casual clothing. Bespoke prints and unique colours are the two Unique Selling Points. Collections are designed in “stories" (approximately 9 each collection), all with a different creative theme for an easy mix and match. Dresses/tunics, knitwear and tops are the core categories.

With headquarters in Wiltshire in the UK, all collections are designed in-house, taking inspiration from the countryside, town and sea to create bespoke prints in a wide array of colours.

The family-owned company counts with 19 mono-brand stores across the UK and is already sold in France and Germany. 


“Mistral – Designed in Wiltshire”

Brand Profile

Collections P/A
8 – 18 (UK)
36 – 46 (EU)
Average Wholesale Price
£ 20 / € 25
Collection Size
About 200 pieces
Competitive to
White Stuff, SeaSalt, Far Face, Joules
Country of Origin
United Kingdom