Lizzy James is an American, hand-made jewellery label for men and women, whose best-seller product is the ‘Maxi Wrap’, a bracelet that can be worn as a necklace too.
In only 8 years, the brand has been able to design and manufacture more than 250 styles featuring natural, gloss and metallic leather wraps up to 5 strands coming in a 50 colour palette. The bracelets/necklaces are later on embellished with a vast array of pendants, freshwater pearls and letters/colored crystal charms, all customizable.
In order to make each piece of jewellery unique, customers can also have their names, mottos or preferred quotes engraved in gold, silver or rose plate for ‘free’. This strategy has allowed the company to gain visibility in the market landscape and an impressive social media presence, where everybody can ask questions and get a response in real-time!
The inclusive and practical philosophy of Lizzy James has led their collections to be sold in over 1,000 USA retailers, from boutiques and jewellery stores to airports and museums, ranking in most cases as a top 3 revenue generator per square meter in the USA. The company accommodates large order volumes with 2-3 weeks delivery timelines.
The brand also plays much importance on CSR initiatives by supporting dozens of USA charities such as the Make-A-Wish Foundation and, most importantly The Breast Cancer Research Foundation, an institution very close to Lizzy’s heart.
Lizzy’s James would now like to replicate their successful American business story in the Australian and Spanish markets through an agent sales partnership.