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Anton Dell Workshops in Porto, for Portuguese Brands

Anton Dell Workshops in Porto, for Portuguese Brands

Author: Anton Dell
6 August 2015

The whole town of Porto consists of steep hills, so if you wish to reach any shop or restaurant, it’s advisable to do a fitness course beforehand. I was invited here to the British Portuguese Chamber of Commerce to talk to fashion brands; the topic of my talk was “Best Practice for...

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The Recipe for Great DIY Product Photography

The Recipe for Great DIY Product Photography

Author: Florencia Escudero
5 August 2015

Many of our clients approach us as they want to photograph their collection, but can’t afford the fees of a professional - here are a few ideas. The adage 'A picture is worth a thousand words' accurately defines our era. In a world ruled by imagery, a single picture has enough powe...

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How to Increase Your Sales with Pinterest?

How to Increase Your Sales with Pinterest?

Author: Florencia Escudero
5 August 2015

Pinterest is the most visually and sales oriented platform of the Holy Social Media Trinity, which also includes Facebook and Twitter. A brief glance to the Pinterest wall will introduce you to DIY projects, famous quotes, tutorials, and of course a myriad of products so nicely pre...

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Why Video is the next Thing You Should Do

Why Video is the next Thing You Should Do

Author: Vesta Zemaite
5 August 2015

Have a look at your top 5 fashion brands (or your competitors!) - I bet at least 90% will be using video or would have marked video production as a priority for AW16. Why? Simple. These brands have recognised their current and future customers spend time online watching… videos! Yo...

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How to Work with Agents?

How to Work with Agents?

Author: Anton Dell
5 August 2015

When a relationship starts between a brand and an agent, the brand must consider that they are entering a partnership. It is now the objective of the agent as well to create and build sales for your brand in the most effective way possible. As a brand, you will be required to send ...

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The Anton Dell Export Competition - CQ Joyas

The Anton Dell Export Competition - CQ Joyas

Author: Founder of CQ Joyas, Cristina Queipo de Llano Temboury
13 March 2015

"I met Anton Dell Consultancy through Extenda (the trade promotion agency for Andalucía) at the end of last year, when I was invited to participate in the international consultancy workshops / competition for fashion brands.  I considered that the workshop objectives, such as brand...

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The Winner of the Anton Dell Export Competition in Collaboration With Extenda – CQ JOYAS

The Winner of the Anton Dell Export Competition in Collaboration With Extenda – CQ JOYAS

Author: Vesta Zemaite
4 March 2015

At the end of last year, Extenda - the trade promotion agency of Andalusia – teamed up with our consultancy to offer an exclusive series of workshops to Andalucían fashion brands with the goal of helping them export successfully and build their brands nationally and internationally...

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How to Sell in USA?

How to Sell in USA?

Author: Anton Dell
4 March 2015

Brands often ask us to find agents in USA as this market, of course, has great potential; however there are aspects of doing business in USA, related to distribution, that are very important to understand prior to seriously considering exporting to USA. Firstly, agents are called r...

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Online Shopping Craze in China – Is It an Opportunity for Fashion Brands Globally?

Online Shopping Craze in China – Is It an Opportunity for Fashion Brands Globally?

Author: Sui Wang, market specialist
4 March 2015

The well-established e-commerce model is now proving to be a popular channel for luxury fashion goods in China.  Overall, Chinese are addicted to online shopping and since 2009, online transactions completed by Chinese consumers have been increasing by 70% yearly. In 2013, Chinese ...

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Did You Know How Chileans Use Copper? Latest from a Visit to Santiago...

Did You Know How Chileans Use Copper? Latest from a Visit to Santiago...

Author: Anton Dell
18 December 2014

In August, I travelled to Santiago in Chile, my second trip to South America this year. I got invited by Pro Chile, which is an institution of the Ministry of Foreign Affairs of Chile. They are in charge of promoting export of products and services. The main purpose of my travel wa...

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