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 The Latest Intelligence on AI

The Latest Intelligence on AI

Author: Jasmine Waters
24 October 2018

The blurred line between humanity and technology has never been more vague - or confusing. As more brands and companies look to Artificial Intelligence (AI) to replace the human-driven aspects, do the strengths outweigh its weaknesses? Why AI? ‘Omni-channel’ is a phrase we hear a l...

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Case Study: Premium Search

Case Study: Premium Search

Author: Anton Dell Team
19 October 2018

Quay Australia is one of the biggest sunglass brands worldwide, second only to Luxottica Group! We have been asked by the European Sales Director to find a series of agents to cover Germany, but after a deeper talk, they have decided to follow our advice and look for a bigger distr...

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Shop the Top of the Pops

Shop the Top of the Pops

Author: Jasmine Waters
18 October 2018

Time and time again the question of how the overall shopping experience can be made more current and enticing has come into play within the fashion industry. With fewer consumers opting for physical stores and a more conventional form of shopping, could pop-up stores be a way to br...

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The ‘Waste Not, Want Not’ Wardrobe

The ‘Waste Not, Want Not’ Wardrobe

Author: Jasmine Waters
10 October 2018

According to a recent survey, the majority of global consumers are almost at a ‘delusional level’ when questioned about how much of their wardrobe they don’t wear per year. Approximately 70-80% of an individual’s wardrobe remains permanently hung up and gathering dust, and with pla...

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5 Tips To Increase the Gross Profit Margin of Your Brand

5 Tips To Increase the Gross Profit Margin of Your Brand

Author: Maria Pesin
3 October 2018

First let me tell you what a gross profit margin is. A gross profit margin is the difference between COGS (costs of goods sold) and the net sales of your product. This is an important metric for your business as this will have a direct impact on your bottom line profitability. That...

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No Gender, No Limits?

No Gender, No Limits?

Author: Jasmine Waters
25 September 2018

We are all already aware of the constant changes that the fashion world can bring, every second of every day. One of the latest developments that has got the industry talking is gender neutral clothing – something we are now not only seeing in the adult market, but also more freque...

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The Evolution of Socks: Everyday Item into Men’s “It” Accessories

The Evolution of Socks: Everyday Item into Men’s “It” Accessories

Author: Anton Dell
17 September 2018

With more and more males purchasing socks for the purposes of fashion, the market is truly expanding. Malkiel Berry, PR Director, Happy Socks says, “You have the cool sneaker or skater kid, but there are also a lot of people who wear suits at work and the only part they can actuall...

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Launch Your Collection Into the Global Market

Launch Your Collection Into the Global Market

Author: Lucia Stansbie
14 September 2018

Last week, we jetted off to Addis Ababa to attend our second annual Africa Fashion Business Summit in a row. Our very own Premium Search Manager Lucia Stansbie was the keynote speaker, delivering her talk on "The Top 10 Tips to Launch Your Fashion Collection Into World Markets”. He...

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Sell Clothes – and Candles Too!

Sell Clothes – and Candles Too!

Author:
10 September 2018

Retail is changing quickly and concept shops are now the hottest trends.  It’s no longer just about the clothes – it’s about where and how you wear them as well.  Retailers are providing the objects to create the ‘ideal’ lifestyle.  Here at Anton Dell, through our daily conversatio...

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Why you should always do a competitive analysis for your brand?

Why you should always do a competitive analysis for your brand?

Author:
5 September 2018

According to Entrepreneur Magazine the definition of a competitive analysis is " Identifying your competitors and evaluating their strategies to determine their strengths and weaknesses relative to those of your own product or service"  In other words who do you see as your competi...

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