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The Evolution of Socks: Everyday Item into Men’s “It” Accessories

The Evolution of Socks: Everyday Item into Men’s “It” Accessories

Author: Anton Dell
17 September 2018

With more and more males purchasing socks for the purposes of fashion, the market is truly expanding. Malkiel Berry, PR Director, Happy Socks says, “You have the cool sneaker or skater kid, but there are also a lot of people who wear suits at work and the only part they can actuall...

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Launch Your Collection Into the Global Market

Launch Your Collection Into the Global Market

Author: Lucia Stansbie
14 September 2018

Last week, we jetted off to Addis Ababa to attend our second annual Africa Fashion Business Summit in a row. Our very own Premium Search Manager Lucia Stansbie was the keynote speaker, delivering her talk on "The Top 10 Tips to Launch Your Fashion Collection Into World Markets”. He...

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Sell Clothes – and Candles Too!

Sell Clothes – and Candles Too!

Author:
10 September 2018

Retail is changing quickly and concept shops are now the hottest trends.  It’s no longer just about the clothes – it’s about where and how you wear them as well.  Retailers are providing the objects to create the ‘ideal’ lifestyle.  Here at Anton Dell, through our daily conversatio...

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Why you should always do a competitive analysis for your brand?

Why you should always do a competitive analysis for your brand?

Author:
5 September 2018

According to Entrepreneur Magazine the definition of a competitive analysis is " Identifying your competitors and evaluating their strategies to determine their strengths and weaknesses relative to those of your own product or service"  In other words who do you see as your competi...

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Anton Dell: The Past, Present and Future For Finding Agents

Anton Dell: The Past, Present and Future For Finding Agents

Author: Jasmine Waters
30 August 2018

In 1994, fashion agent Anton Dell saw a gap in the industry for change and cohesion, brainstorming the idea of a networking hub of brands and agents, matching each in a perfect pairing. His peers quickly scoffed and laughed, calling him crazy, claiming he would not succeed. And the...

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Death By Trade Show?

Death By Trade Show?

Author: Jasmine Waters
22 August 2018

Earlier this month came the news that Swiss watch giant Swatch Group would no longer be taking part in the Baselworld watch and jewellery fair, only adding to the increasing concerns that trade shows themselves are on a downward spiral. In a statement, the group established “Everyt...

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What the little emperor wants, the little emperor gets

What the little emperor wants, the little emperor gets

Author: Anton Dell
16 August 2018

Parents are actively  spending  more  and  more  on  garments  for  their little  darlings. Used  to  describe  Chinese  households  who spend  heavily on their  children, ‘Little Emperor syndrome’ is  incredibly  relative  to  todays  spending  habits. There  are  a number of  rea...

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Decide to Thrive or Just Survive

Decide to Thrive or Just Survive

Author: Jasmine Waters
15 August 2018

As many of us are now all too aware of, retail is both a volatile and unpredictable place to be. The landscape is one that is constantly changing, with many in the industry being swept along with it, being left to run before they can walk. So how do businesses make the best of a ba...

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From Western Wonder to Fine China: How to make your brand suitable for the Chinese digital market

From Western Wonder to Fine China: How to make your brand suitable for the Chinese digital market

Author: Jasmine Waters
8 August 2018

Within the past year alone, total ecommerce sales in China have exceeded $1 trillion. By 2020, the transaction volume of imported goods purchased online will hit $245 billion, making the market unquestionably a place brands want to (and should) be. With a large population and limit...

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Investing in the Future of Fashion

Investing in the Future of Fashion

Author: Jasmine Waters
1 August 2018

Money, money, money... must be funny in a rich man’s world, but also extremely important to secure when making your mark in the fashion industry. As more start-ups are vying for investment than ever before, understanding what will make investors choose you from the crowd has never ...

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