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Market Your Brand With Influence

Market Your Brand With Influence

Author: Jasmine Waters
1 November 2018

Influencer promotion is a sector of the marketing world that’s growing thick and fast. In 2017 alone, the term “influencer marketing” increased by 325% in Google searches, and Instagram produced 12.9 million sponsored content posts alone. With marketers expected to invest an averag...

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 The Latest Intelligence on AI

The Latest Intelligence on AI

Author: Jasmine Waters
24 October 2018

The blurred line between humanity and technology has never been more vague - or confusing. As more brands and companies look to Artificial Intelligence (AI) to replace the human-driven aspects, do the strengths outweigh its weaknesses? Why AI? ‘Omni-channel’ is a phrase we hear a l...

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Case Study: Premium Search

Case Study: Premium Search

Author: Anton Dell Team
19 October 2018

Quay Australia is one of the biggest sunglass brands worldwide, second only to Luxottica Group! We have been asked by the European Sales Director to find a series of agents to cover Germany, but after a deeper talk, they have decided to follow our advice and look for a bigger distr...

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Why you should always do a competitive analysis for your brand?

Why you should always do a competitive analysis for your brand?

Author:
5 September 2018

According to Entrepreneur Magazine the definition of a competitive analysis is " Identifying your competitors and evaluating their strategies to determine their strengths and weaknesses relative to those of your own product or service"  In other words who do you see as your competi...

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Anton Dell: The Past, Present and Future For Finding Agents

Anton Dell: The Past, Present and Future For Finding Agents

Author: Jasmine Waters
30 August 2018

In 1994, fashion agent Anton Dell saw a gap in the industry for change and cohesion, brainstorming the idea of a networking hub of brands and agents, matching each in a perfect pairing. His peers quickly scoffed and laughed, calling him crazy, claiming he would not succeed. And the...

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Death By Trade Show?

Death By Trade Show?

Author: Jasmine Waters
22 August 2018

Earlier this month came the news that Swiss watch giant Swatch Group would no longer be taking part in the Baselworld watch and jewellery fair, only adding to the increasing concerns that trade shows themselves are on a downward spiral. In a statement, the group established “Everyt...

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Decide to Thrive or Just Survive

Decide to Thrive or Just Survive

Author: Jasmine Waters
15 August 2018

As many of us are now all too aware of, retail is both a volatile and unpredictable place to be. The landscape is one that is constantly changing, with many in the industry being swept along with it, being left to run before they can walk. So how do businesses make the best of a ba...

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Investing in the Future of Fashion

Investing in the Future of Fashion

Author: Jasmine Waters
1 August 2018

Money, money, money... must be funny in a rich man’s world, but also extremely important to secure when making your mark in the fashion industry. As more start-ups are vying for investment than ever before, understanding what will make investors choose you from the crowd has never ...

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Get into the Green Zone

Get into the Green Zone

Author: Jasmine Waters
18 July 2018

We all want our ‘brands’, whether they are professional or personal, to embody the best and most authentic view of what we believe in. Now that the issue of sustainable fashion is more important than ever before, being ‘environmentally friendly’ is playing a key factor in keeping b...

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Anton Dell Takes South-Korea!

Anton Dell Takes South-Korea!

Author: Jasmine Waters
20 June 2018

Anton’s no stranger to sharing his advice across the globe, and has now had the privilege of being invited to talk to 50 Korean brands in Seoul. The audience might have had a tough job following translations to a presentation lasting double its normal length, but if they struggled,...

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