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The Anton Dell Fashion Gift & Home Consultancy

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What you see can be just what you get

What you see can be just what you get

Author: Jasmine Waters
4 March 2019

We may use it everyday, but the Internet is continuously changing the way we shop more than we are even aware of. With text alone no longer bringing in multiple sales or staying customers, the new wave of ‘visual searching’ looks set to stay. But what exactly is it, how does it wor...

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Category Is… bring it to the runway

Category Is… bring it to the runway

Author: Jasmine Waters
25 February 2019

London, Paris, Milan, New York… you name it, we’ve been there. Fashion is something the world collectively shares, regardless of location or language. Aside from business plans and retail strategy, what’s happening on the international stage of fashion week is equally as important ...

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Keep your ASAs in check

Keep your ASAs in check

Author: Jasmine Waters
13 February 2019

As promoting products online continues to be the preferred method of advertising, the ASA (Advertising Standards Agency) is beginning to crack down on retailers who misleadingly sell what isn’t really there. As we see an increasing introduction of new, strict legislation, how can b...

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‘It’s PR Darling, It’s PR’

‘It’s PR Darling, It’s PR’

Author: Jasmine Waters
18 January 2019

The game of good Public Relations is one that always has, and always will, constantly change. 2019 means both agents and brands alike will need to re-learn the best ways to market their products - but what ways will resonate the most in the coming year, and how can the industry bes...

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New Year, Same You?

New Year, Same You?

Author: Jasmine Waters
11 January 2019

A new year is dawning, and the light feels like it could be at the end of the ‘flailing industry’ tunnel. However, more problems than solutions may now be on the horizon for fashion, which leaves us asking – what do we need to look out for, and how can we best face it? What should ...

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2019: The Visual Predictions

2019: The Visual Predictions

Author: Jasmine Waters
13 December 2018

And now, the end is near – of 2018 that is. As we are all well aware, the past year has been nothing short of straightforward, with many aspects of the fashion industry having nursed themselves through some rocky patches. In many of our posts, we have questioned and discussed the c...

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NEONYT - the New Kid on the Block

NEONYT - the New Kid on the Block

Author: Jasmine Waters
29 November 2018

At The Anton Dell Fashion, Gift & Home Consultancy, we are no strangers to attending a trade show or two. The team can often be found travelling the globe from one event to the next at any given point in the season. Earlier this year, we wrote about the ‘death by trade show’: exami...

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Stay in the Black Through Black Friday

Stay in the Black Through Black Friday

Author: Jasmine Waters
6 November 2018

Around this time in the retail year starts the calm before the Christmas storm. In the run-up to the big day, it’s no surprise we see a hike in spending and profits – but now the buying begins even earlier. Black Friday is now the day consumers mark in their calendars, ready to spl...

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Standard Search Case Study: FARRA

Standard Search Case Study: FARRA

Author: The Anton Dell Team
1 November 2018

ABOUT THE BRAND Established in 2010, FARRA was created by designer Donna Liu, an elite designer and artist highly recommended by the Hong Kong Government, where she’s based. Winner of A’ Design award in Italy, she has high aesthetic standards and artistic attainments to ensure the ...

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Market Your Brand With Influence

Market Your Brand With Influence

Author: Jasmine Waters
1 November 2018

Influencer promotion is a sector of the marketing world that’s growing thick and fast. In 2017 alone, the term “influencer marketing” increased by 325% in Google searches, and Instagram produced 12.9 million sponsored content posts alone. With marketers expected to invest an averag...

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