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Keep your ASAs in check

Keep your ASAs in check

Author: Jasmine Waters
13 February 2019

As promoting products online continues to be the preferred method of advertising, the ASA (Advertising Standards Agency) is beginning to crack down on retailers who misleadingly sell what isn’t really there. As we see an increasing introduction of new, strict legislation, how can b...

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‘It’s PR Darling, It’s PR’

‘It’s PR Darling, It’s PR’

Author: Jasmine Waters
18 January 2019

The game of good Public Relations is one that always has, and always will, constantly change. 2019 means both agents and brands alike will need to re-learn the best ways to market their products - but what ways will resonate the most in the coming year, and how can the industry bes...

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New Year, Same You?

New Year, Same You?

Author: Jasmine Waters
11 January 2019

A new year is dawning, and the light feels like it could be at the end of the ‘flailing industry’ tunnel. However, more problems than solutions may now be on the horizon for fashion, which leaves us asking – what do we need to look out for, and how can we best face it? What should ...

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2019: The Visual Predictions

2019: The Visual Predictions

Author: Jasmine Waters
13 December 2018

And now, the end is near – of 2018 that is. As we are all well aware, the past year has been nothing short of straightforward, with many aspects of the fashion industry having nursed themselves through some rocky patches. In many of our posts, we have questioned and discussed the c...

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NEONYT - the New Kid on the Block

NEONYT - the New Kid on the Block

Author: Jasmine Waters
29 November 2018

At The Anton Dell Fashion, Gift & Home Consultancy, we are no strangers to attending a trade show or two. The team can often be found travelling the globe from one event to the next at any given point in the season. Earlier this year, we wrote about the ‘death by trade show’: exami...

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Stay in the Black Through Black Friday

Stay in the Black Through Black Friday

Author: Jasmine Waters
6 November 2018

Around this time in the retail year starts the calm before the Christmas storm. In the run-up to the big day, it’s no surprise we see a hike in spending and profits – but now the buying begins even earlier. Black Friday is now the day consumers mark in their calendars, ready to spl...

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Case Study - Standard Search

Case Study - Standard Search

Author: The Anton Dell Team
1 November 2018

ABOUT THE BRAND Established in 2010, FARRA was created by designer Donna Liu, an elite designer and artist highly recommended by the Hong Kong Government, where she’s based. Winner of A’ Design award in Italy, she has high aesthetic standards and artistic attainments to ensure the ...

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Market Your Brand With Influence

Market Your Brand With Influence

Author: Jasmine Waters
1 November 2018

Influencer promotion is a sector of the marketing world that’s growing thick and fast. In 2017 alone, the term “influencer marketing” increased by 325% in Google searches, and Instagram produced 12.9 million sponsored content posts alone. With marketers expected to invest an averag...

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 The Latest Intelligence on AI

The Latest Intelligence on AI

Author: Jasmine Waters
24 October 2018

The blurred line between humanity and technology has never been more vague - or confusing. As more brands and companies look to Artificial Intelligence (AI) to replace the human-driven aspects, do the strengths outweigh its weaknesses? Why AI? ‘Omni-channel’ is a phrase we hear a l...

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Case Study: Premium Search

Case Study: Premium Search

Author: Anton Dell Team
19 October 2018

Quay Australia is one of the biggest sunglass brands worldwide, second only to Luxottica Group! We have been asked by the European Sales Director to find a series of agents to cover Germany, but after a deeper talk, they have decided to follow our advice and look for a bigger distr...

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