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Can catalogues work in the digital world?

Can catalogues work in the digital world?

Author: Jasmine Waters
11 June 2019

Gone are the days of brands relying solely on their catalogues to get promotion and the attention of the wanted consumer base. Few customers now want pick up a heavy, ‘freebie’ lookbook to flick through, and more often than not, aren’t likely to come into a store altogether. Even t...

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5 stars – The Truth About Customer Reviews

5 stars – The Truth About Customer Reviews

Author: Jasmine Waters
10 May 2019

As the act of shopping changes, maintaining brand transparency remains essential to keeping consumers onside. One way of achieving this is inviting customer feedback, keeping the dialogue open, accessible and honest. But with negative feedback also available at our fingertips, how ...

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Who’s That Girl? The Rise of the ‘Digi-Influencer’

Who’s That Girl? The Rise of the ‘Digi-Influencer’

Author: Jasmine Waters
25 April 2019

For brands and agents alike, developing a rapport with someone with the title of ‘influencer’ in their job description is now becoming second nature. The landscape of fashion marketing continues to change, with more and more advertising endorsements and sponsorships going to previo...

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Standard Search Case Study: Linea Raffaelli

Standard Search Case Study: Linea Raffaelli

Author: Mariana Girardi
3 April 2019

THE BRAND Linea Raffaelli is a family business established in Belgium in 1952 designing elegant ladies’ occasion-wear and bridal lines with 600 sales points in 20 countries.THE SEARCH PROJECT On October 2017 we started an agent search for Linea Raffaelli in three countries: UK, Ger...

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Trade Shows: Better Together?

Trade Shows: Better Together?

Author: Jasmine Waters
21 March 2019

For many members and admirers of the fashion industry, attending events in the trade show calendar often becomes something you aren’t able to avoid. Even so, trade show attendance and enthusiasm is waning, with organisers needing to re-evaluate the relevance of shows, as well as wh...

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‘I want it, I got it’: Brand Control

‘I want it, I got it’: Brand Control

Author: Jasmine Waters
14 March 2019

It’s a crazy world we live in, and finding a voice can be a hard task to master. Traditionally, being able to promote a brand has meant sticking to tried and tested methods to ensure a certain type of reaction and following. But as the nature of media and communication change aroun...

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What trends will the lifestyle industry adopt?

What trends will the lifestyle industry adopt?

Author: Jasmine Waters
7 March 2019

2019: The Lifestyle Highlights At The Anton Dell Consultancy, we no longer only cater to fashion brands and agents, but have expanded our horizons to gifts, homeware and other elements of ‘lifestyle’. The industry itself is seeing massive growth and consumer resonance, with researc...

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What you see can be just what you get

What you see can be just what you get

Author: Jasmine Waters
4 March 2019

We may use it everyday, but the Internet is continuously changing the way we shop more than we are even aware of. With text alone no longer bringing in multiple sales or staying customers, the new wave of ‘visual searching’ looks set to stay. But what exactly is it, how does it wor...

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Category Is… bring it to the runway

Category Is… bring it to the runway

Author: Jasmine Waters
25 February 2019

London, Paris, Milan, New York… you name it, we’ve been there. Fashion is something the world collectively shares, regardless of location or language. Aside from business plans and retail strategy, what’s happening on the international stage of fashion week is equally as important ...

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Keep your ASAs in check

Keep your ASAs in check

Author: Jasmine Waters
13 February 2019

As promoting products online continues to be the preferred method of advertising, the ASA (Advertising Standards Agency) is beginning to crack down on retailers who misleadingly sell what isn’t really there. As we see an increasing introduction of new, strict legislation, how can b...

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