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Do We Have “Too Much Choice”?

Do We Have “Too Much Choice”?

Author: Jasmine Waters
9 August 2019

Choice is something that the modern consumer has become extremely accustomed to. It’s not uncommon to walk into a shop and be faced with hundreds of different versions of a similar product – even online, the product list can seem never-ending. This level of choice now means retaile...

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Trade Shows: What Do Vendors Want?

Trade Shows: What Do Vendors Want?

Author: Jasmine Waters
2 August 2019

It’s a story we’ve all heard before – trade shows are shrinking and attendance is in decline. You may have even seen it first hand, with the format struggling thanks to e-commerce and the declining number of brick-and-mortar stores. But are they still worthwhile for brands to atten...

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Premium search case study - Legowear

Premium search case study - Legowear

Author: Mariana Girardi
25 July 2019

Lego kids is not owned by the Lego company but is an independent company based in Denmark. They had an agent in the UK previously, but he had not been successful. Anton met with the franchise holders in the fashion fair in Copenhagen in February 2018 and they immediately agreed to ...

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Menswear: The Revamped Version

Menswear: The Revamped Version

Author: Jasmine Waters
19 July 2019

By the end of May this year, it was reported that a third of male consumers now believe that their shopping experience has improved over the last ten years. Statistics like this show there is a new confidence within the male consumer, arguably provided by a complete rejuvenation of...

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Come Together: Exploring The Idea Of  ‘Cross-Pollination’

Come Together: Exploring The Idea Of ‘Cross-Pollination’

Author: Jasmine Waters
12 July 2019

As we sift our way through the many news bulletins, articles and opinion pieces we are bombarded with on a (more than) daily basis, it can sometimes feel hard to make sense of the state that our current creative industries lie in.  Despite this, no matter how unpredictable market s...

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‘Markdown Mania’: Is It Worth It?

‘Markdown Mania’: Is It Worth It?

Author: Jasmine Waters
5 July 2019

Summer is now in full swing, meaning retailers may once again be looking to discount their wares, despite potential risk. With H&M reporting a sale rise of 11% from positive results due to a strategy shift last week, it leaves us asking the question – how much of a positive differe...

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‘I Did It My Way’: Exiting Your Business

‘I Did It My Way’: Exiting Your Business

Author: Jasmin Waters
26 June 2019

When it comes to running a business, there is one topic that is seldom spoken about – knowing the right time to leave it. Like any other aspect of day-to-day company life, when the time comes, there needs to be a fully realised strategy in place. But when is best to find pastures n...

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Can catalogues work in the digital world?

Can catalogues work in the digital world?

Author: Jasmine Waters
11 June 2019

Gone are the days of brands relying solely on their catalogues to get promotion and the attention of the wanted consumer base. Few customers now want pick up a heavy, ‘freebie’ lookbook to flick through, and more often than not, aren’t likely to come into a store altogether. Even t...

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5 stars – The Truth About Customer Reviews

5 stars – The Truth About Customer Reviews

Author: Jasmine Waters
10 May 2019

As the act of shopping changes, maintaining brand transparency remains essential to keeping consumers onside. One way of achieving this is inviting customer feedback, keeping the dialogue open, accessible and honest. But with negative feedback also available at our fingertips, how ...

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Who’s That Girl? The Rise of the ‘Digi-Influencer’

Who’s That Girl? The Rise of the ‘Digi-Influencer’

Author: Jasmine Waters
25 April 2019

For brands and agents alike, developing a rapport with someone with the title of ‘influencer’ in their job description is now becoming second nature. The landscape of fashion marketing continues to change, with more and more advertising endorsements and sponsorships going to previo...

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