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Why you should always do a competitive analysis for your brand?

Why you should always do a competitive analysis for your brand?

Author:
5 September 2018

According to Entrepreneur Magazine the definition of a competitive analysis is " Identifying your competitors and evaluating their strategies to determine their strengths and weaknesses relative to those of your own product or service"  In other words who do you see as your competi...

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Anton Dell: The Past, Present and Future For Finding Agents

Anton Dell: The Past, Present and Future For Finding Agents

Author: Jasmine Waters
30 August 2018

In 1994, fashion agent Anton Dell saw a gap in the industry for change and cohesion, brainstorming the idea of a networking hub of brands and agents, matching each in a perfect pairing. His peers quickly scoffed and laughed, calling him crazy, claiming he would not succeed. And the...

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Death By Trade Show?

Death By Trade Show?

Author: Jasmine Waters
22 August 2018

Earlier this month came the news that Swiss watch giant Swatch Group would no longer be taking part in the Baselworld watch and jewellery fair, only adding to the increasing concerns that trade shows themselves are on a downward spiral. In a statement, the group established “Everyt...

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Decide to Thrive or Just Survive

Decide to Thrive or Just Survive

Author: Jasmine Waters
15 August 2018

As many of us are now all too aware of, retail is both a volatile and unpredictable place to be. The landscape is one that is constantly changing, with many in the industry being swept along with it, being left to run before they can walk. So how do businesses make the best of a ba...

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Investing in the Future of Fashion

Investing in the Future of Fashion

Author: Jasmine Waters
1 August 2018

Money, money, money... must be funny in a rich man’s world, but also extremely important to secure when making your mark in the fashion industry. As more start-ups are vying for investment than ever before, understanding what will make investors choose you from the crowd has never ...

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Get into the Green Zone

Get into the Green Zone

Author: Jasmine Waters
18 July 2018

We all want our ‘brands’, whether they are professional or personal, to embody the best and most authentic view of what we believe in. Now that the issue of sustainable fashion is more important than ever before, being ‘environmentally friendly’ is playing a key factor in keeping b...

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Anton Dell Takes South-Korea!

Anton Dell Takes South-Korea!

Author: Jasmine Waters
20 June 2018

Anton’s no stranger to sharing his advice across the globe, and has now had the privilege of being invited to talk to 50 Korean brands in Seoul. The audience might have had a tough job following translations to a presentation lasting double its normal length, but if they struggled,...

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Brexit will be a disaster for the country - who says that - not Anton Dell!

Brexit will be a disaster for the country - who says that - not Anton Dell!

Author: Anton Dell
13 June 2018

  BREXIT: noun. A term for the potential or hypothetical departure of the United Kingdom from the European Union ("a Brexit is considered a real possibility for the first time in four decades") Now that the UK is getting nearer to the date when we leave the economic Union, the fact...

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Buy It, Use It, Technologic

Buy It, Use It, Technologic

Author: Jasmine Waters
4 June 2018

We’re no strangers to clichés in our everyday lives, but hearing that technology is taking over again and again is something no one seems to enjoy hearing. Yet the truth speaks for itself – the digital world is transforming the way we behave as consumers, especially when it comes t...

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Making Your Mark with Menswear

Making Your Mark with Menswear

Author: Jasmine Waters
4 May 2018

  Vive la Révolution – of menswear, that is. The market is seeing dynamic changes, bringing a whole new consumer audience to the forefront. But who are they, and how can retailers win them over? An eager fashion business eye can see that menswear and womenswear are closer than eve...

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