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NEONYT - the New Kid on the Block

NEONYT - the New Kid on the Block

Author: Jasmine Waters
29 November 2018

At The Anton Dell Fashion, Gift & Home Consultancy, we are no strangers to attending a trade show or two. The team can often be found travelling the globe from one event to the next at any given point in the season. Earlier this year, we wrote about the ‘death by trade show’: exami...

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Stay in the Black Through Black Friday

Stay in the Black Through Black Friday

Author: Jasmine Waters
6 November 2018

Around this time in the retail year starts the calm before the Christmas storm. In the run-up to the big day, it’s no surprise we see a hike in spending and profits – but now the buying begins even earlier. Black Friday is now the day consumers mark in their calendars, ready to spl...

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Case Study - Standard Search

Case Study - Standard Search

Author: The Anton Dell Team
1 November 2018

ABOUT THE BRAND Established in 2010, FARRA was created by designer Donna Liu, an elite designer and artist highly recommended by the Hong Kong Government, where she’s based. Winner of A’ Design award in Italy, she has high aesthetic standards and artistic attainments to ensure the ...

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Market Your Brand With Influence

Market Your Brand With Influence

Author: Jasmine Waters
1 November 2018

Influencer promotion is a sector of the marketing world that’s growing thick and fast. In 2017 alone, the term “influencer marketing” increased by 325% in Google searches, and Instagram produced 12.9 million sponsored content posts alone. With marketers expected to invest an averag...

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 The Latest Intelligence on AI

The Latest Intelligence on AI

Author: Jasmine Waters
24 October 2018

The blurred line between humanity and technology has never been more vague - or confusing. As more brands and companies look to Artificial Intelligence (AI) to replace the human-driven aspects, do the strengths outweigh its weaknesses? Why AI? ‘Omni-channel’ is a phrase we hear a l...

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Case Study: Premium Search

Case Study: Premium Search

Author: Anton Dell Team
19 October 2018

Quay Australia is one of the biggest sunglass brands worldwide, second only to Luxottica Group! We have been asked by the European Sales Director to find a series of agents to cover Germany, but after a deeper talk, they have decided to follow our advice and look for a bigger distr...

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Why you should always do a competitive analysis for your brand?

Why you should always do a competitive analysis for your brand?

Author:
5 September 2018

According to Entrepreneur Magazine the definition of a competitive analysis is " Identifying your competitors and evaluating their strategies to determine their strengths and weaknesses relative to those of your own product or service"  In other words who do you see as your competi...

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Anton Dell: The Past, Present and Future For Finding Agents

Anton Dell: The Past, Present and Future For Finding Agents

Author: Jasmine Waters
30 August 2018

In 1994, fashion agent Anton Dell saw a gap in the industry for change and cohesion, brainstorming the idea of a networking hub of brands and agents, matching each in a perfect pairing. His peers quickly scoffed and laughed, calling him crazy, claiming he would not succeed. And the...

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Death By Trade Show?

Death By Trade Show?

Author: Jasmine Waters
22 August 2018

Earlier this month came the news that Swiss watch giant Swatch Group would no longer be taking part in the Baselworld watch and jewellery fair, only adding to the increasing concerns that trade shows themselves are on a downward spiral. In a statement, the group established “Everyt...

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Decide to Thrive or Just Survive

Decide to Thrive or Just Survive

Author: Jasmine Waters
15 August 2018

As many of us are now all too aware of, retail is both a volatile and unpredictable place to be. The landscape is one that is constantly changing, with many in the industry being swept along with it, being left to run before they can walk. So how do businesses make the best of a ba...

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