Up next, knitwear
11 January 2017
Author: Vesta Zemaite
With emerging categories in smart wear, tailoring, casualwear and the rising loungewear trend, knits and their delightful comfort, will be an important category for buyers this coming season.
WGSN reports that we will be seeing more heavy and chunky knits this season, which will quickly become statement and or identity pieces for the consumer. According to the outlet, we should also keep a look out for woolly items and keep a close eye on furry textures and cable knits, which the outlet predicts, will perhaps be revamped and recycled into a dress. Drawing inspiration from nature and adding notions of that into the materials used, WGSN has also stated that designers will be using woven and yards twisted together, to create an ad-hoc texture for their garments under the knitwear trend.
Amongst the anticipated knitwear trend, VOGUE magazine has stated that consumers will be ready for explosive silhouettes and a shot of colour in AW17, but are we ready? In recent years, winter fashions have introduced a pop of colour into our ‘winterdrobes’, so as to warm us up during damp and cold weather conditions. Perhaps its time we take the chance to embrace the colour during winter and shine bright like the sun would, if the clouds didn’t cover it each season.
Considering loungewear and its mass popularity recently, it has become a prevalent trend, however reports show that loungewear will also take on a makeover. Altering slightly, the trend will be making way for more sophisticated knits and generally smartening up a little, to keep up with the up coming knit craze.
Alongside this change in trends, WGSN considers that fake fur is set to replace the real thing. According to the fashion consultancy, consumers are quickly becoming more conscious and aware of the environmental issues that come with real fur and in turn, this is said to drive the trend of synthetic fur further. With synthetic fur because all the more accessible due to its cheaper price, it will be sure to be a rising sell for consumers. Because of this, chunky mixed length faux furs or what’s referred to, as the ‘woolly animal’ will resurface in rich colours, red and gold for example.
Overall, designs within this trend are projected to go to the cleaners, giving way to a new and re-defined focus on details, but as ever, quality of product and design will still remain appreciated. The aim of the clean-up and clear-out is simple, wholesalers are hoping for consumers to spend more, on minimalistic items that create a meaningful connection to their purchase.
Looking for practical solutions in knitwear, we’re not yet to forget our woolly jumpers. Consumers will be expressing their personalities via chunky statement knit pieces, so be sure to look out for these in the trade shows this season.