6 Top Tips for Working with Fashion Agents
7 September 2015
Author: Anton Dell
Once you have attracted the notice of a good fashion agent, it is important to strike while the iron is hot. We would suggest sending them an email immediately or the following day at the latest.
In your initial email, you should organise a phone call with the agent as soon as is convenient. Respected agents are offered the chance to work with new brands on a daily basis, so it is essential to act when you first get their attention.
Here are six tips to help you initiate a successful and fruitful relationship with a fashion agent:
1. In your first email - as well as arranging to speak with your agent over the phone - you should give some basic information regarding your collection. For example: the number of pieces; approximate average prices (including agent’s commission and freight); and the markets you think your collection would appeal to and why. If you don’t receive a reply, this could be because your email has been blocked by spam filters. Try to make communication over the phone if you think this might be the case.
2. Once you do receive a reply, ask to follow up with a phone or Skype call within seven days. If you then feel confident that the agent is right for your brand, you should agree to work together.
3. Once you have made this informal agreement, you should send the agent some samples. These should be carefully selected as representative of your brand and sent via next-day delivery. Make sure they are well packaged and presented - you want to make a great first impression! You should offer to pay for the return of your samples.
4. Follow up this process with a formal agreement over email (see our post entitled Our Guide to Drawing up a Contract with Your Fashion Agent for advice on how to do this.
5. Try not to judge an agent by the other brands on display in their showroom. It is not unusual for an agent to have a broad range of brands, and in many cases they will try not to represent brands that are too similar to one another.
6. Don’t automatically expect your agent to handle import and delivery logistics - many agents do not offer this. In most cases, an agent will expect you to arrange this and you should make them aware that you are handling this part of the operation. We can offer advice on companies that provide these services or else your agent may have an established relationship with such a company.