The Future Generation of Fashion Creatives
14 August 2020
Author: Jasmine Waters
Being a part of a distinctly unique industry means you could be quite hard-pressed to find two people who do exactly the same job in exactly the same way. As we’re well familiar with, the COVID-19 crisis has propelled the fashion world into doing things in a more off-beat way, straying further from the social calendars that once were. Few anticipate a complete return to normal, and it seems increasingly less likely that many will actually want this to be the case. What does this mean for the jobs that will be future creative pillars and what can they be doing now?
Why are roles changing?
During lockdown, many creatives spoke of the feeling of freedom to be able to create on a timescale that was structured around them rather than conforming to the industry. Alongside this, there have been long-lasting changes implemented to shift the operational norm into something more remote and socially distanced. Circumstances such as financial pressure, job loss and the bigger social and political picture has provided the chance for many job roles to be rebuilt from the ground up. More than ever, there is a large demand for an inclusive approach to working, which may now work in the favour of those that can operate in a savvier, widespread way that is quite unlike the traditional, localised past. We know that technology has also been a beacon of light for many brands and businesses during the pandemic, but although this way of working will not lose any of its importance, it will not work on its own. Buyers are looking to streamline the remote sampling process and look further afield to source designers from a wider selection pool. The importance of collaborating virtually looks to be something that will stay, with the effects of COVID-19 working shaping the future of a job role.
How does this affect us?
So where does this leave the agent? The greater demand for new and diverse talent in spite of ongoing financial pressure will mean they will have to work smarter and harder, expanding the pool of talent to keep up with the growing need for content creation. There is now a real opportunity to connect the unknown with the commercial through leveraging social media, allowing these newly forged partnerships to continue on a rolling basis. The agent is always been an important player in the fashion industry, but this importance is only set to continue to grow. With trade shows and largescale physical events off the cards for the foreseeable future and the digital alternatives receiving mixed reviews, the agent can become the much-needed bridge between brand and buyer, extending throughout this uncertain period. Using social media as an integral resource will allow for work to be nimble and adaptable, harnessing the views and opinions of those in the general sphere to take on when making new connections. All roles – including agents – will need to evolve rapidly to withstand the post-pandemic pressures, but there could be a newfound freedom and change to our way of working and building professional relationships.
Photo credit: https://www.pexels.com/@julia-m-cameron