Standard Search Case Study: Linea Raffaelli
3 April 2019
Author: Mariana Girardi
Linea Raffaelli is a family business established in Belgium in 1952 designing elegant ladies’ occasion-wear and bridal lines with 600 sales points in 20 countries.
THE SEARCH PROJECT
On October 2017 we started an agent search for Linea Raffaelli in three countries: UK, Germany and France (which was shortly dropped by the brand).
With the launch of the first promotional campaign, on the same day, we started receiving enquiries and applications from agents wanting to be connected to the brand.
By Jan/ 2018 they had already appointed an agent for the whole of UK, on time for the autumn sales season.
In Germany, the search took a little longer, but it was well worth it. By April they had appointed an International Showroom that would take not only their occasion but also their bridal line AND they wouldn’t only sell the brand in Germany, but also Austria and Switzerland as they are based in Dusseldorf, but cover the whole DACH region as well.
A successful search that lasted six months and opened four new markets to the brand. Happy to announce these collaborations are still going strong!