Recruitment for Independent Brands
2 September 2020
Author: Fiona Abrahams
As we live with the pandemic we are adjusting to an ongoing home-based remote reality supplemented with COVID safe office time. Having a strong product and market strategy is one thing, having the most effective team structure to support it, is another. Plugging holes to drive efficiency can have an uplifting impact on both your team and revenue, driving both efficiency and results.
What does recruitment now look like for independent brands?
In short, the pandemic has emboldened a growing flexible workforce like never before, as people seek to achieve a better work/life balance. Independent brands have an opportunity to harness a wide range of new and existing talent hungry to put their skills to good use across multiple disciplines with the fashion and creative industries.
Getting the most from your hiring budget.
As brands adjust to the growing demands of online shopping, PR and social media strategy are more vital than ever in supporting brand growth. Catch up with your team, ask them to identify areas of opportunity, as well as pressure points that may need additional resourcing, backed up with examples to enable you to forward plan.
Last year we placed a freelance PR consultant with an emerging menswear brand. Following a speculative meeting, the brand asked for a PR proposal which impressed them enough to make an incentivised offer to leverage the US market over an initial three month trial period. Sales jumped in month one directly attributable to US press and influencer coverage. The brand then reassigned the UK market and despite the pandemic, sales have held steady. This proved to be an affordable solution to achieving measurable PR in key markets working with a conscientious and results-focused freelancer and is just one example of how ongoing freelance support can work wonders.
However, if you’re in need of a full-time team member, the market is awash with talent. Depending on your time and resources, you have the option to surf the market directly or harness support from sector specialists who can manage the hiring process and provide a valuable sounding board.
For more information visit our website https://www.fashionheaveninc.com/clients