Imagine the Pitti Immagine Uomo
20 October 2016
Author: Lucia Stansbie
The program of the next Pitti Immagine Uomo menswear trade show in Florence, coming in January, will build on the success of the landmark 90th edition of the show in June 2016. The number of buyers at that show came to 20,500, representing a steady and sure climb in attendance at the biannual exhibition from years past.
The greatest number of buyers at the 90th edition came from Germany, although Japan, Spain, and China among others also had nice turnouts. Italian buyers seemed to rebound from a previously lower than expected showing, and France did not do very well. Overall, the international presence was notable.
Adam Kelly, buying and merchandise director at Fenwick of Bond Street, observed, “Customers [now] understand and pay more attention to the work behind the scenes for a garment and a collection. They appreciate the tailoring, the attention to and the perfection of details.” This seems appropriate for a world in unrest and also seems to dovetail with trends at recent fashion fairs attended by members of The Anton Dell Fashion Consultancy. We will be watching to see if the trend continues at the next Pitti Immagine Uomo.
The successful premium scarf brand Faliero Sarti is a constant presence at trade shows, so it was interesting to see their sales manager note of Pitti Immagine Uomo: “We had the possibility to meet customers with different characteristics than those we usually serve and this was a very positive thing, especially for the connections to large groups.”
We also saw this impression from a number of other brands, with the opportunity to engage with African and Asian buyers not present at other shows especially noted. This fresh, energetic atmosphere is particularly remarkable given that the show is such a deep-rooted institution in Italy.
Rather less pragmatically, a trade show held in a castle in the midst of Florence does make for a change from sterile conference centres. The 91st edition of Pitti Immagine Uomo will open doors at Fortezza da Basso, Florence from 10 – 13 January 2017 in Florence. It is the first trade show of the year on the fashion calendar, and the engaging ambience includes numerous events and aperitivos.