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Childrenswear SS17: key trends to buy into

Childrenswear SS17: key trends to buy into

13 March 2017
Author: Vesta Zemaite

Retailers have filled their shop windows with SS17 and we’ve been alerted to a number of key trends in the ever-growing childrenswear sector.

First up, with a number of influences making the necessary comeback, WGSN reports there is a hint of the 70s and 80s revival; however this time around, merged with the ‘digital revolution’. Influenced by teen celebs Willow & Jade Smith and superhero flicks such as The Hunger Games, the trends present exposed seams and washed & worn details, to give an air of the 70s for kiddiewinks. These inspired collections are also set to feature geometric lines, art school references and bold colours; magenta, fuchsia and clarity white.

Merging casual with occasionwear, the ‘luxury wave’ is becoming heavily influential in children’s apparel this season. Including lightweight silhouettes, this mini luxe trend is all about fine detailing, clean and sharp edges, marbling effects and even replicas of metals. This is also in addition to activewear being incorporated into childrenswear, so as to keep up with sportsluxe trend, which is equally important for buyers at the minute.

Inspired heavily by culture, nature and global influences; we see children’s collections featuring an amalgamation of bold and bright ‘high-summer’ themes using leaf prints, bold references to an ‘endless’ and ‘exotic’ summer.

In terms of the key items, unsurprisingly we see ‘grown-up’ trends filtering down to kidswear fashion; girls’ apparel will include more wider and looser fits, feminine twists,  culottes, harem trousers, ringer t-shirts, braced skirts and peasant blouses. In footwear and accessories we see embroidered low-top shoes, unconstructed lace-ups, raw artisan sandals, bucket backpacks, emoji hair clips, woven charm bracelets and cat eye sunglasses to finish off the girls’ look.

Whereas boys’ trends feature more sportswear influences including loose fits, sports bombers, utility jackets, retro knit polos, volume pants, cargo shorts and resort sets. We will see more and more vintage runners, pool sliders and classic tennis shoes in boys footwear. Accessories for little boys on the other hand are set to include sport visors, bound baseball caps, woven fedoras and aviator sunglasses.


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