What is a ‘GOOD’ Fashion Agent?
17 December 2014
Author: Anton Dell
How can you tell a good agent – that’s ‘easy’! Look at his or her portfolio and the brands he/she represents, If he/she has represented some of them for a number of years, this is often indicative of a good agent. You should not assume that agents with large portfolios will not look after and sell your collection; nor should you assume that small agencies won’t have the right kind of connections. Very often it is a synergy between you and an agent that will make the relationship work. Often, newly established agents who have had many years of experience working for others are very ambitious and can be equally as good for your brand as more entrenched ones.