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Our Feedback on the AW16 Exhibitions in Berlin, Paris and Amsterdam

Our Feedback on the AW16 Exhibitions in Berlin, Paris and Amsterdam

29 January 2016
Author: Anton Dell

This year, Berlin played host to seven trade shows - Panorama, Premium, SEEK, Bright, Show & Order, Ethical Fashion Show and Curvy Is Sexy - exhibiting the AW16 collections from brands across Europe.  Panorama and Premium were notable for attracting by far the biggest crowds and Bright exhibited some interesting urban designers.

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We found that buyers mainly focused attention on Panorama and Premium due to the considerable distance between all of the exhibition spaces. Exhibitors at the other five shows suffered from a lack of footfall.

Panorama was the stand-out show, adopting a more digitally focused approach in line with consumer preferences. A display of 3D animations in the food hall area was particularly memorable and the overall atmosphere was great.

Paris had a noticeably quieter season, with the Who’s Next show having undergone a dramatic downsizing. The recent terrorist attacks in the city could go some way towards explaining this.  Hopefully, the organisers will have regained confidence when we get to the SS17 shows.

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The Modafabriek show in Amsterdam, which mainly focuses on Dutch and Belgian retailers had a good buzz and we found that most of the stands were busy.

Trade shows can be difficult to crack, but we’ve noticed a real appetite for young, forward-thinking brands. Austrian rucksack brand KRAXE, for example, drew a lot of attention.

Country of origin continues to have a real impact and brands based in countries with complex importation procedures tend to be unpopular choices for buyers and agents.

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We recommend making the buyer’s job as easy as possible by offering landed prices including freight. Flexible payment terms can also increase your chances of attracting business.

 

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