English UK
English UK

< Back to all blog entries

Pure vs Scoop London - which trade show?

Pure vs Scoop London - which trade show?

7 March 2017
Author: Vesta Zemaite

It was good to feel the upbeat positive vibe at both leading London trade shows this season. Starting with Pure London, the show was filled with AW17/18 trends, inspirational catwalk shows and seminars, in addition to over 800 showcasing brands from all over the world; 60% of which were international brands. Over the stretch of three days, Pure London presented its guests with seminars held by industry professionals such as editor-in-chief of British Vogue, Alexandra Shulman OBE and Sara Maggioni, WGSN’s Retail and Buying Director. Attendees were treated to a large sum of information in addition to beautiful new collections from new brands.


Reports suggest that 79% of buyers were from independent stores, in 92 different countries and 44% of which were a refreshed audience. Pure London validates the power it has for commercial brands and helps those who want to have international visibility and enter the independent boutique market indefinitely. As a fashion consultancy, we spoke to a number of brands and agents and were impressed by the sheer volume of international brands exhibiting, many of which were from Spain. Although some brands were disappointed with their placement within the floor plan, many were positive about the contacts made and interest received from buyers.


Overall it was an interesting show, and equally interesting to see many commercial brands from all over the world. There were also a number of cool smaller and undiscovered brands, which seemed to be on the right path to becoming major players in the industry.


Held at the Saatchi Gallery, Scoop London is described as a premium and contemporary womenswear and accessories tradeshow. Scoop exhibitors are leaders in the industry, best described as directional, talented, successful and unique, the Scoop London tradeshow presents a line-up of over 250 international niche and contemporary designers.


The latest edition of this tradeshow was incredibly strong and presented to attendees some interesting ‘cooler spots’. The tradeshow presented where to see the next big thing, the unusual and quirky brands and the far more niche brands that the tradeshow anticipates all fashionistas will grow to love. Showcasing 250 international designers in a very beautiful and creative environment, Scoop London is the destination to find unusual, creative and premium collections. The show was oozing with press and other important industry contacts including international buyers, of course. If your aim is to ‘be seen’, Scoop London is the place to be.


Although the two shows run parallel, both attract different audiences and the collection of brands. Scoop is known for being highly selective of brands they accept, and one would probably agree high control is the way forward to establish the unique identity Scoop has managed to. Pure, being predominantly a commercial womenswear show, also offer a wide spectrum of accessories as well as men’s’ categories. As ever, the stand position within the fair must be strategic and this is something we always advise brands to research and confirm to avoid disappointments.

Related Posts

Can Fashion Combat ‘Code Red’?
Should We Sleep On Virtual Fashion?
Sustainable Consumption: An Urban Legend?
Striving for ‘Out of the Box’ Fashion
Can Trade Shows Still Survive in 2021?