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All About Export - Agents & Brands

10 Lessons for Fashion Brands Hoping to Develop Strong International Contracts

10 Lessons for Fashion Brands Hoping to Develop Strong International Contracts

Author: Alison Larson
9 February 2016

Picture this scenario: you have just secured that much-coveted international partner and are ready to do business together. Contract negotiations begin, your partner is flummoxed by your terms, and promptly pulls out of the relationship. This story sadly, is not fiction. All too of...

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Our Feedback on the AW16 Exhibitions in Berlin, Paris and Amsterdam

Our Feedback on the AW16 Exhibitions in Berlin, Paris and Amsterdam

Author: Anton Dell
29 January 2016

This year, Berlin played host to seven trade shows - Panorama, Premium, SEEK, Bright, Show & Order, Ethical Fashion Show and Curvy Is Sexy - exhibiting the AW16 collections from brands across Europe.  Panorama and Premium were notable for attracting by far the biggest crowds and Br...

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A Step-By-Step Guide to Meeting with Your Future Fashion Agent

A Step-By-Step Guide to Meeting with Your Future Fashion Agent

Author: Anton Dell
27 November 2015

After an agent expresses interest in representing your collection, we recommend setting up an eye-to-eye meeting if possible to discuss your collaboration. Here is a step-by-step guide, which will help you get organised: 1. Make sure you bring a few samples along. Ideally this shou...

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The Importance of A Detailed Strategy When Going Global

The Importance of A Detailed Strategy When Going Global

Author: Alison Larson
12 October 2015

Many brands make the mistake of not formulating a proper strategy before attempting to expand internationally.     It may be tempting to seize a hot opportunity to go global but in the long-run it has proven best to come up with a detailed game plan before taking the plunge.  The m...

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Strategist and Consultant Alison Larson on the Common Pitfalls of Going Global

Strategist and Consultant Alison Larson on the Common Pitfalls of Going Global

Author: Alison Larson
23 September 2015

Expanding your business beyond your home borders can be a great way of building brand equity, increasing your market share, and growing your company's bottom line. However, this dream can quickly become a nightmare for those companies that are inexperienced, impatient or unprepared...

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Why Fashion Trade Shows Don't Work

Why Fashion Trade Shows Don't Work

Author: Anton Dell
21 September 2015

Trade shows have in the past been considered essential events in the development of a fashion brand. However, having seen out another season of shows after 20 years’ experience, it is becoming clear to us that trade shows are increasingly ineffective.  Most of the brands we work wi...

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5 Step Guide to What Should Be Included in the Contract with Your Fashion Agent

5 Step Guide to What Should Be Included in the Contract with Your Fashion Agent

Author: Anton Dell
7 September 2015

We are often asked by our clients to give legal advice when it comes to drawing up a contract with an agent.  As consultants, we are unable to offer this.  A formal legal contract must be put together by a lawyer, or else legal wording can be obtained through a relevant trade assoc...

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Agents and Distributors: What’s the Difference?

Agents and Distributors: What’s the Difference?

Author: Anton Dell
7 September 2015

It is important to differentiate between agents and distributors. Agents, or ‘reps’ as they are called in USA, are individuals or companies that represent brands and work on commission. They typically ask for 10, 12 or even 15% commission.You, the brand, will send them a sample col...

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6 Top Tips for Working with Fashion Agents

6 Top Tips for Working with Fashion Agents

Author: Anton Dell
7 September 2015

Once you have attracted the notice of a good fashion agent, it is important to strike while the iron is hot. We would suggest sending them an email immediately or the following day at the latest. In your initial email, you should organise a phone call with the agent as soon as is c...

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The Recipe for Great DIY Product Photography

The Recipe for Great DIY Product Photography

Author: Florencia Escudero
5 August 2015

Many of our clients approach us as they want to photograph their collection, but can’t afford the fees of a professional - here are a few ideas. The adage 'A picture is worth a thousand words' accurately defines our era. In a world ruled by imagery, a single picture has enough powe...

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