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The Anton Dell Fashion Gift & Home Consultancy

All About Export - Agents & Brands

Strategist and Consultant Alison Larson on the Common Pitfalls of Going Global

Strategist and Consultant Alison Larson on the Common Pitfalls of Going Global

Author: Alison Larson
23 September 2015

Expanding your business beyond your home borders can be a great way of building brand equity, increasing your market share, and growing your company's bottom line. However, this dream can quickly become a nightmare for those companies that are inexperienced, impatient or unprepared...

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Why Fashion Trade Shows Don't Work

Why Fashion Trade Shows Don't Work

Author: Anton Dell
21 September 2015

Trade shows have in the past been considered essential events in the development of a fashion brand. However, having seen out another season of shows after 20 years’ experience, it is becoming clear to us that trade shows are increasingly ineffective.  Most of the brands we work wi...

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5 Step Guide to What Should Be Included in the Contract with Your Fashion Agent

5 Step Guide to What Should Be Included in the Contract with Your Fashion Agent

Author: Anton Dell
7 September 2015

We are often asked by our clients to give legal advice when it comes to drawing up a contract with an agent.  As consultants, we are unable to offer this.  A formal legal contract must be put together by a lawyer, or else legal wording can be obtained through a relevant trade assoc...

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Agents and Distributors: What’s the Difference?

Agents and Distributors: What’s the Difference?

Author: Anton Dell
7 September 2015

It is important to differentiate between agents and distributors. Agents, or ‘reps’ as they are called in USA, are individuals or companies that represent brands and work on commission. They typically ask for 10, 12 or even 15% commission.You, the brand, will send them a sample col...

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6 Top Tips for Working with Fashion Agents

6 Top Tips for Working with Fashion Agents

Author: Anton Dell
7 September 2015

Once you have attracted the notice of a good fashion agent, it is important to strike while the iron is hot. We would suggest sending them an email immediately or the following day at the latest. In your initial email, you should organise a phone call with the agent as soon as is c...

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The Recipe for Great DIY Product Photography

The Recipe for Great DIY Product Photography

Author: Florencia Escudero
5 August 2015

Many of our clients approach us as they want to photograph their collection, but can’t afford the fees of a professional - here are a few ideas. The adage 'A picture is worth a thousand words' accurately defines our era. In a world ruled by imagery, a single picture has enough powe...

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How to Increase Your Sales with Pinterest?

How to Increase Your Sales with Pinterest?

Author: Florencia Escudero
5 August 2015

Pinterest is the most visually and sales oriented platform of the Holy Social Media Trinity, which also includes Facebook and Twitter. A brief glance to the Pinterest wall will introduce you to DIY projects, famous quotes, tutorials, and of course a myriad of products so nicely pre...

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Why Video is the next Thing You Should Do

Why Video is the next Thing You Should Do

Author: Vesta Zemaite
5 August 2015

Have a look at your top 5 fashion brands (or your competitors!) - I bet at least 90% will be using video or would have marked video production as a priority for AW16. Why? Simple. These brands have recognised their current and future customers spend time online watching… videos! Yo...

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How to Work with Agents?

How to Work with Agents?

Author: Anton Dell
5 August 2015

When a relationship starts between a brand and an agent, the brand must consider that they are entering a partnership. It is now the objective of the agent as well to create and build sales for your brand in the most effective way possible. As a brand, you will be required to send ...

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How to Sell in USA?

How to Sell in USA?

Author: Anton Dell
4 March 2015

Brands often ask us to find agents in USA as this market, of course, has great potential; however there are aspects of doing business in USA, related to distribution, that are very important to understand prior to seriously considering exporting to USA. Firstly, agents are called r...

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