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All About Export - Agents & Brands

Does One Size Really Fit All?

Does One Size Really Fit All?

Author: Jasmine Waters
6 December 2018

As another year draws to a close, you don’t have to look hard to find how much of an influence technology has been in the fashion industry throughout 2018. Although fashion is a notoriously slow-burner for picking tech up and running with it, many areas have started to feel the ben...

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The 411 for the New Generation

The 411 for the New Generation

Author: Jasmine Waters
14 November 2018

As far as ‘buzz terms’ go, ones relating to the younger demographics are well worn out. We are always hearing about millennials and their avocado toast, but the spotlight is also now shining on Generation Z. As the new upcoming wave of consumer, how will these new generations affec...

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Shop the Top of the Pops

Shop the Top of the Pops

Author: Jasmine Waters
18 October 2018

Time and time again the question of how the overall shopping experience can be made more current and enticing has come into play within the fashion industry. With fewer consumers opting for physical stores and a more conventional form of shopping, could pop-up stores be a way to br...

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5 Tips To Increase the Gross Profit Margin of Your Brand

5 Tips To Increase the Gross Profit Margin of Your Brand

Author: Maria Pesin
3 October 2018

First let me tell you what a gross profit margin is. A gross profit margin is the difference between COGS (costs of goods sold) and the net sales of your product. This is an important metric for your business as this will have a direct impact on your bottom line profitability. That...

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The Evolution of Socks: Everyday Item into Men’s “It” Accessories

The Evolution of Socks: Everyday Item into Men’s “It” Accessories

Author: Anton Dell
17 September 2018

With more and more males purchasing socks for the purposes of fashion, the market is truly expanding. Malkiel Berry, PR Director, Happy Socks says, “You have the cool sneaker or skater kid, but there are also a lot of people who wear suits at work and the only part they can actuall...

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Launch Your Collection Into the Global Market

Launch Your Collection Into the Global Market

Author: Lucia Stansbie
14 September 2018

Last week, we jetted off to Addis Ababa to attend our second annual Africa Fashion Business Summit in a row. Our very own Premium Search Manager Lucia Stansbie was the keynote speaker, delivering her talk on "The Top 10 Tips to Launch Your Fashion Collection Into World Markets”. He...

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What the little emperor wants, the little emperor gets

What the little emperor wants, the little emperor gets

Author: Anton Dell
16 August 2018

Parents are actively  spending  more  and  more  on  garments  for  their little  darlings. Used  to  describe  Chinese  households  who spend  heavily on their  children, ‘Little Emperor syndrome’ is  incredibly  relative  to  todays  spending  habits. There  are  a number of  rea...

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Flip-Book Fashion: Steps to Start Your Business

Flip-Book Fashion: Steps to Start Your Business

Author: Jasmine Waters
27 June 2018

Whether you’re a graduate student fresh out of fashion school, armed with a degree and a whole lot of enthusiasm, or a well seasoned professional looking for a change in direction, deciding to start your own business or not has always been a tricky question. It’s not uncommon to fr...

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Five Ways to Get the Most out of a Fashion Fair

Five Ways to Get the Most out of a Fashion Fair

Author: Anton Dell
6 June 2018

1. Position Correspond with the organisers of the trade show and try to make sure that you have a suitable pitch for your brand. Stands positioned nearer to the front of the fair are likely to do better business - make it clear that you don’t want to be stranded at the back of the ...

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Get The Crème De La Crème with Premium Search

Get The Crème De La Crème with Premium Search

Author: Jasmine Waters
9 May 2018

As premium fashion takes its place in the limelight, Anton Dell’s Premium Search service also promises to be the ‘next big thing’ when finding a perfect match for your brand. Similar in namesake but not in nature, the search allows for a carefully crafted and tailored experience, h...

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