Author: Jasmine Waters
18 June 2019
This year sees the arrival of a new brand on the UK high street, as Danish company Samsøe & Samsøe launches its first brick-and-mortar store in London’s Carnaby Street in late 2019. This turns national attention back to Scandinavian fashion - a simple style that has taken the retai...
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Author: Jasmine Waters
11 June 2019
Gone are the days of brands relying solely on their catalogues to get promotion and the attention of the wanted consumer base. Few customers now want pick up a heavy, ‘freebie’ lookbook to flick through, and more often than not, aren’t likely to come into a store altogether. Even t...
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Author: Jasmine Waters
16 May 2019
Being able to make yourself (or your brand) global is a key part of ensuring longevity and continued success. The UK in particular often looks to the Chinese market as a next destination, but can often fixate on potential financial gain, which can lead to a rushed strategy. In orde...
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Author: Jasmine Waters
10 May 2019
As the act of shopping changes, maintaining brand transparency remains essential to keeping consumers onside. One way of achieving this is inviting customer feedback, keeping the dialogue open, accessible and honest. But with negative feedback also available at our fingertips, how ...
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Author: Jasmine Waters
2 May 2019
London, Paris, Amsterdam… choosing where to visit when it comes to trade shows is never an easy subject to navigate. As luck would have it, the Anton Dell team are seasoned professionals when scouting out the ‘best of the best’ of the show scene. So what hits, misses and difference...
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Author: Jasmine Waters
25 April 2019
For brands and agents alike, developing a rapport with someone with the title of ‘influencer’ in their job description is now becoming second nature. The landscape of fashion marketing continues to change, with more and more advertising endorsements and sponsorships going to previo...
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Author: Jasmine Waters
17 April 2019
This week, we’re back to a classic Anton Dell conversation – the basic foundations of making your fashion business ‘successful’. Often a brand is focused on when they are taking their first steps or when they have made the big time, and very little focus is ever on those crucial st...
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Author: Jasmine Waters
9 April 2019
If the fashion industry has taught brands and consumers anything, it’s that we all work better, together. Aside from the already well-known fashion capitals across the globe, 2019 expects to see the rise of India as a force to be reckoned with. But why should brands choose to utili...
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Author: Mariana Girardi
3 April 2019
THE BRAND Linea Raffaelli is a family business established in Belgium in 1952 designing elegant ladies’ occasion-wear and bridal lines with 600 sales points in 20 countries.THE SEARCH PROJECT On October 2017 we started an agent search for Linea Raffaelli in three countries: UK, Ger...
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Author: Jasmine Waters
21 March 2019
For many members and admirers of the fashion industry, attending events in the trade show calendar often becomes something you aren’t able to avoid. Even so, trade show attendance and enthusiasm is waning, with organisers needing to re-evaluate the relevance of shows, as well as wh...
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