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Scandinavian Sensibility – Why Do We Love It So Much?

Scandinavian Sensibility – Why Do We Love It So Much?

Author: Jasmine Waters
18 June 2019

This year sees the arrival of a new brand on the UK high street, as Danish company Samsøe & Samsøe launches its first brick-and-mortar store in London’s Carnaby Street in late 2019. This turns national attention back to Scandinavian fashion - a simple style that has taken the retai...

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Can catalogues work in the digital world?

Can catalogues work in the digital world?

Author: Jasmine Waters
11 June 2019

Gone are the days of brands relying solely on their catalogues to get promotion and the attention of the wanted consumer base. Few customers now want pick up a heavy, ‘freebie’ lookbook to flick through, and more often than not, aren’t likely to come into a store altogether. Even t...

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Anton’s Advice: Making It In The Chinese Market

Anton’s Advice: Making It In The Chinese Market

Author: Jasmine Waters
16 May 2019

Being able to make yourself (or your brand) global is a key part of ensuring longevity and continued success. The UK in particular often looks to the Chinese market as a next destination, but can often fixate on potential financial gain, which can lead to a rushed strategy. In orde...

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5 stars – The Truth About Customer Reviews

5 stars – The Truth About Customer Reviews

Author: Jasmine Waters
10 May 2019

As the act of shopping changes, maintaining brand transparency remains essential to keeping consumers onside. One way of achieving this is inviting customer feedback, keeping the dialogue open, accessible and honest. But with negative feedback also available at our fingertips, how ...

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Trade Shows: What’s the Difference?

Trade Shows: What’s the Difference?

Author: Jasmine Waters
2 May 2019

London, Paris, Amsterdam… choosing where to visit when it comes to trade shows is never an easy subject to navigate. As luck would have it, the Anton Dell team are seasoned professionals when scouting out the ‘best of the best’ of the show scene. So what hits, misses and difference...

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Who’s That Girl? The Rise of the ‘Digi-Influencer’

Who’s That Girl? The Rise of the ‘Digi-Influencer’

Author: Jasmine Waters
25 April 2019

For brands and agents alike, developing a rapport with someone with the title of ‘influencer’ in their job description is now becoming second nature. The landscape of fashion marketing continues to change, with more and more advertising endorsements and sponsorships going to previo...

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‘On a scale of 1-10’… where should your business sit?

‘On a scale of 1-10’… where should your business sit?

Author: Jasmine Waters
17 April 2019

This week, we’re back to a classic Anton Dell conversation – the basic foundations of making your fashion business ‘successful’. Often a brand is focused on when they are taking their first steps or when they have made the big time, and very little focus is ever on those crucial st...

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Spotlight on the Far East

Spotlight on the Far East

Author: Jasmine Waters
9 April 2019

If the fashion industry has taught brands and consumers anything, it’s that we all work better, together. Aside from the already well-known fashion capitals across the globe, 2019 expects to see the rise of India as a force to be reckoned with. But why should brands choose to utili...

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Standard Search Case Study: Linea Raffaelli

Standard Search Case Study: Linea Raffaelli

Author: Mariana Girardi
3 April 2019

THE BRAND Linea Raffaelli is a family business established in Belgium in 1952 designing elegant ladies’ occasion-wear and bridal lines with 600 sales points in 20 countries.THE SEARCH PROJECT On October 2017 we started an agent search for Linea Raffaelli in three countries: UK, Ger...

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Trade Shows: Better Together?

Trade Shows: Better Together?

Author: Jasmine Waters
21 March 2019

For many members and admirers of the fashion industry, attending events in the trade show calendar often becomes something you aren’t able to avoid. Even so, trade show attendance and enthusiasm is waning, with organisers needing to re-evaluate the relevance of shows, as well as wh...

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