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Get into the Green Zone

Get into the Green Zone

Author: Jasmine Waters
18 July 2018

We all want our ‘brands’, whether they are professional or personal, to embody the best and most authentic view of what we believe in. Now that the issue of sustainable fashion is more important than ever before, being ‘environmentally friendly’ is playing a key factor in keeping b...

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Agents, Say Hello to Orthotics Scanning

Agents, Say Hello to Orthotics Scanning

Author: Jasmine Waters
11 July 2018

  Calling all agents… The future of footwear is here, in the form of brand new shoe based technology. Aetrex world leading Orthotics scanning technology is pioneering the world of selling shoes as we know it, catering to a customer’s every individual need. Approximately 72% of foot...

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The Modest Truth for Fashion

The Modest Truth for Fashion

Author: Jasmine Waters
4 July 2018

  The concept of ‘modest fashion’ is one we’re only just beginning to scratch the surface of. Pinterest searches in the UK have gone up by 500%, and social media has been quick to embrace the diversity of shape, faith and colour. But what does it really mean, and how can brands cap...

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Flip-Book Fashion: Steps to Start Your Business

Flip-Book Fashion: Steps to Start Your Business

Author: Jasmine Waters
27 June 2018

Whether you’re a graduate student fresh out of fashion school, armed with a degree and a whole lot of enthusiasm, or a well seasoned professional looking for a change in direction, deciding to start your own business or not has always been a tricky question. It’s not uncommon to fr...

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Anton Dell Takes South-Korea!

Anton Dell Takes South-Korea!

Author: Jasmine Waters
20 June 2018

Anton’s no stranger to sharing his advice across the globe, and has now had the privilege of being invited to talk to 50 Korean brands in Seoul. The audience might have had a tough job following translations to a presentation lasting double its normal length, but if they struggled,...

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Brexit will be a disaster for the country - who says that - not Anton Dell!

Brexit will be a disaster for the country - who says that - not Anton Dell!

Author: Anton Dell
13 June 2018

  BREXIT: noun. A term for the potential or hypothetical departure of the United Kingdom from the European Union ("a Brexit is considered a real possibility for the first time in four decades") Now that the UK is getting nearer to the date when we leave the economic Union, the fact...

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Five Ways to Get the Most out of a Fashion Fair

Five Ways to Get the Most out of a Fashion Fair

Author: Anton Dell
6 June 2018

1. Position Correspond with the organisers of the trade show and try to make sure that you have a suitable pitch for your brand. Stands positioned nearer to the front of the fair are likely to do better business - make it clear that you don’t want to be stranded at the back of the ...

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Buy It, Use It, Technologic

Buy It, Use It, Technologic

Author: Jasmine Waters
4 June 2018

We’re no strangers to clichés in our everyday lives, but hearing that technology is taking over again and again is something no one seems to enjoy hearing. Yet the truth speaks for itself – the digital world is transforming the way we behave as consumers, especially when it comes t...

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Start-Up - Success Through Screen and Store

Start-Up - Success Through Screen and Store

Author: Jasmine Waters
23 May 2018

It’s 2018, and the landscape of the fashion industry is challenging and uncertain. Department stores are struggling to keep themselves afloat, while the growing success of online sales provides a constant threat to brick-and-mortar stores. Piggy in the middle? Fashion start-ups – f...

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What’s Selling Now: Premium Fashion

What’s Selling Now: Premium Fashion

Author: Jasmine Waters
11 May 2018

There’s no denying it – premium is in. With all the doom and gloom in retail today, premium level shops seem to be thriving. So why are we seeing such an increase in appeal? By the end of 2018, global premium womenswear sales are expected to reach a total market size of $12 billion...

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