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The 411 for the New Generation

The 411 for the New Generation

Author: Jasmine Waters
14 November 2018

As far as ‘buzz terms’ go, ones relating to the younger demographics are well worn out. We are always hearing about millennials and their avocado toast, but the spotlight is also now shining on Generation Z. As the new upcoming wave of consumer, how will these new generations affec...

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Stay in the Black Through Black Friday

Stay in the Black Through Black Friday

Author: Jasmine Waters
6 November 2018

Around this time in the retail year starts the calm before the Christmas storm. In the run-up to the big day, it’s no surprise we see a hike in spending and profits – but now the buying begins even earlier. Black Friday is now the day consumers mark in their calendars, ready to spl...

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Case Study - Standard Search

Case Study - Standard Search

Author: The Anton Dell Team
1 November 2018

ABOUT THE BRAND Established in 2010, FARRA was created by designer Donna Liu, an elite designer and artist highly recommended by the Hong Kong Government, where she’s based. Winner of A’ Design award in Italy, she has high aesthetic standards and artistic attainments to ensure the ...

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Market Your Brand With Influence

Market Your Brand With Influence

Author: Jasmine Waters
1 November 2018

Influencer promotion is a sector of the marketing world that’s growing thick and fast. In 2017 alone, the term “influencer marketing” increased by 325% in Google searches, and Instagram produced 12.9 million sponsored content posts alone. With marketers expected to invest an averag...

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 The Latest Intelligence on AI

The Latest Intelligence on AI

Author: Jasmine Waters
24 October 2018

The blurred line between humanity and technology has never been more vague - or confusing. As more brands and companies look to Artificial Intelligence (AI) to replace the human-driven aspects, do the strengths outweigh its weaknesses? Why AI? ‘Omni-channel’ is a phrase we hear a l...

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Case Study: Premium Search

Case Study: Premium Search

Author: Anton Dell Team
19 October 2018

Quay Australia is one of the biggest sunglass brands worldwide, second only to Luxottica Group! We have been asked by the European Sales Director to find a series of agents to cover Germany, but after a deeper talk, they have decided to follow our advice and look for a bigger distr...

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Shop the Top of the Pops

Shop the Top of the Pops

Author: Jasmine Waters
18 October 2018

Time and time again the question of how the overall shopping experience can be made more current and enticing has come into play within the fashion industry. With fewer consumers opting for physical stores and a more conventional form of shopping, could pop-up stores be a way to br...

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The ‘Waste Not, Want Not’ Wardrobe

The ‘Waste Not, Want Not’ Wardrobe

Author: Jasmine Waters
10 October 2018

According to a recent survey, the majority of global consumers are almost at a ‘delusional level’ when questioned about how much of their wardrobe they don’t wear per year. Approximately 70-80% of an individual’s wardrobe remains permanently hung up and gathering dust, and with pla...

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5 Tips To Increase the Gross Profit Margin of Your Brand

5 Tips To Increase the Gross Profit Margin of Your Brand

Author: Maria Pesin
3 October 2018

First let me tell you what a gross profit margin is. A gross profit margin is the difference between COGS (costs of goods sold) and the net sales of your product. This is an important metric for your business as this will have a direct impact on your bottom line profitability. That...

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No Gender, No Limits?

No Gender, No Limits?

Author: Jasmine Waters
25 September 2018

We are all already aware of the constant changes that the fashion world can bring, every second of every day. One of the latest developments that has got the industry talking is gender neutral clothing – something we are now not only seeing in the adult market, but also more freque...

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