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What trends will the lifestyle industry adopt?

What trends will the lifestyle industry adopt?

Author: Jasmine Waters
7 March 2019

2019: The Lifestyle Highlights At The Anton Dell Consultancy, we no longer only cater to fashion brands and agents, but have expanded our horizons to gifts, homeware and other elements of ‘lifestyle’. The industry itself is seeing massive growth and consumer resonance, with researc...

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What you see can be just what you get

What you see can be just what you get

Author: Jasmine Waters
4 March 2019

We may use it everyday, but the Internet is continuously changing the way we shop more than we are even aware of. With text alone no longer bringing in multiple sales or staying customers, the new wave of ‘visual searching’ looks set to stay. But what exactly is it, how does it wor...

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Category Is… bring it to the runway

Category Is… bring it to the runway

Author: Jasmine Waters
25 February 2019

London, Paris, Milan, New York… you name it, we’ve been there. Fashion is something the world collectively shares, regardless of location or language. Aside from business plans and retail strategy, what’s happening on the international stage of fashion week is equally as important ...

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Keep your ASAs in check

Keep your ASAs in check

Author: Jasmine Waters
13 February 2019

As promoting products online continues to be the preferred method of advertising, the ASA (Advertising Standards Agency) is beginning to crack down on retailers who misleadingly sell what isn’t really there. As we see an increasing introduction of new, strict legislation, how can b...

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‘It’s PR Darling, It’s PR’

‘It’s PR Darling, It’s PR’

Author: Jasmine Waters
18 January 2019

The game of good Public Relations is one that always has, and always will, constantly change. 2019 means both agents and brands alike will need to re-learn the best ways to market their products - but what ways will resonate the most in the coming year, and how can the industry bes...

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New Year, Same You?

New Year, Same You?

Author: Jasmine Waters
11 January 2019

A new year is dawning, and the light feels like it could be at the end of the ‘flailing industry’ tunnel. However, more problems than solutions may now be on the horizon for fashion, which leaves us asking – what do we need to look out for, and how can we best face it? What should ...

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2019: The Visual Predictions

2019: The Visual Predictions

Author: Jasmine Waters
13 December 2018

And now, the end is near – of 2018 that is. As we are all well aware, the past year has been nothing short of straightforward, with many aspects of the fashion industry having nursed themselves through some rocky patches. In many of our posts, we have questioned and discussed the c...

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Does One Size Really Fit All?

Does One Size Really Fit All?

Author: Jasmine Waters
6 December 2018

As another year draws to a close, you don’t have to look hard to find how much of an influence technology has been in the fashion industry throughout 2018. Although fashion is a notoriously slow-burner for picking tech up and running with it, many areas have started to feel the ben...

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NEONYT - the New Kid on the Block

NEONYT - the New Kid on the Block

Author: Jasmine Waters
29 November 2018

At The Anton Dell Fashion, Gift & Home Consultancy, we are no strangers to attending a trade show or two. The team can often be found travelling the globe from one event to the next at any given point in the season. Earlier this year, we wrote about the ‘death by trade show’: exami...

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‘Fake News’: Who Is Telling the Truth?

‘Fake News’: Who Is Telling the Truth?

Author: Jasmine Waters
20 November 2018

Unless you’ve been living under a rock, you’re probably all too familiar with the idea of ‘fake news’. More media outlets and supposedly trustworthy sources have turned to producing fiction rather than fact, leaving the rest of us to start to question what the truth may be. With re...

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