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Anton’s Advice: Making It In The Chinese Market

Anton’s Advice: Making It In The Chinese Market

Author: Jasmine Waters
16 May 2019

Being able to make yourself (or your brand) global is a key part of ensuring longevity and continued success. The UK in particular often looks to the Chinese market as a next destination, but can often fixate on potential financial gain, which can lead to a rushed strategy. In orde...

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5 stars – The Truth About Customer Reviews

5 stars – The Truth About Customer Reviews

Author: Jasmine Waters
10 May 2019

As the act of shopping changes, maintaining brand transparency remains essential to keeping consumers onside. One way of achieving this is inviting customer feedback, keeping the dialogue open, accessible and honest. But with negative feedback also available at our fingertips, how ...

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Trade Shows: What’s the Difference?

Trade Shows: What’s the Difference?

Author: Jasmine Waters
2 May 2019

London, Paris, Amsterdam… choosing where to visit when it comes to trade shows is never an easy subject to navigate. As luck would have it, the Anton Dell team are seasoned professionals when scouting out the ‘best of the best’ of the show scene. So what hits, misses and difference...

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Who’s That Girl? The Rise of the ‘Digi-Influencer’

Who’s That Girl? The Rise of the ‘Digi-Influencer’

Author: Jasmine Waters
25 April 2019

For brands and agents alike, developing a rapport with someone with the title of ‘influencer’ in their job description is now becoming second nature. The landscape of fashion marketing continues to change, with more and more advertising endorsements and sponsorships going to previo...

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‘On a scale of 1-10’… where should your business sit?

‘On a scale of 1-10’… where should your business sit?

Author: Jasmine Waters
17 April 2019

This week, we’re back to a classic Anton Dell conversation – the basic foundations of making your fashion business ‘successful’. Often a brand is focused on when they are taking their first steps or when they have made the big time, and very little focus is ever on those crucial st...

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Spotlight on the Far East

Spotlight on the Far East

Author: Jasmine Waters
9 April 2019

If the fashion industry has taught brands and consumers anything, it’s that we all work better, together. Aside from the already well-known fashion capitals across the globe, 2019 expects to see the rise of India as a force to be reckoned with. But why should brands choose to utili...

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Standard Search Case Study: Linea Raffaelli

Standard Search Case Study: Linea Raffaelli

Author: Mariana Girardi
3 April 2019

THE BRAND Linea Raffaelli is a family business established in Belgium in 1952 designing elegant ladies’ occasion-wear and bridal lines with 600 sales points in 20 countries.THE SEARCH PROJECT On October 2017 we started an agent search for Linea Raffaelli in three countries: UK, Ger...

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Trade Shows: Better Together?

Trade Shows: Better Together?

Author: Jasmine Waters
21 March 2019

For many members and admirers of the fashion industry, attending events in the trade show calendar often becomes something you aren’t able to avoid. Even so, trade show attendance and enthusiasm is waning, with organisers needing to re-evaluate the relevance of shows, as well as wh...

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Standard search case study: Zaket & Plover

Standard search case study: Zaket & Plover

Author: Mariana Girardi
18 March 2019

ABOUT THE BRAND Zaket & Plover is an Australian womenswear brand offering luxury knitwear. THE SEARCH PROJECT RESULT In 2018 Zaket & Plover actioned their expansion plan to find agents in both Europe and North America simultaneously using our agent search service, starting with USA...

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‘I want it, I got it’: Brand Control

‘I want it, I got it’: Brand Control

Author: Jasmine Waters
14 March 2019

It’s a crazy world we live in, and finding a voice can be a hard task to master. Traditionally, being able to promote a brand has meant sticking to tried and tested methods to ensure a certain type of reaction and following. But as the nature of media and communication change aroun...

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