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PFM underwear logo

PFM underwear is endorsed by top athletes who live up to the high-performance ideal behind the name.  PFM aims to be number one in all aspects, especially in design, fit, and quality.  PFM underwear is designed by women for men - because women know how they want men to look in their boxers, resulting in a confident, comfortable, and irresistible man.  The advertising campaign around the brand models itself on cigarette packet warnings, with slogans such as ‘Cover your ass’ and ‘Makes every bad ass look good'. 

“Fun to buy, but even more fun to give.” Director, PFM Underwear

Brand Profile

Collections P/A
2
Sizes
S - XL
Average Wholesale
8.90€
Commission
Negotiable
Collection Size
12
Competitive to
Björn Borg, Schiesser, Calvin Klein
Sits next to
Other premium underwear brands
Country of Origin
Netherlands