leecooper logo

Established in the East End of London in 1908, Lee Cooper has a rich history which continues to blossom into the modern day. Set up to make denim, the brand has innovated jeans culture throughout the decades – coloured denim in the 60’s, stonewash and bell-bottoms in the 70’s, ladies’ zip jeans in the 50’s, and more. Today, Lee Cooper is recognised as one of Europe’s best-selling jeans brands. All clothing at affordable prices for high quality and design standards.  Lee Cooper clothing is successfully sold internationally. The brand continues to innovate in design and seek out inspiring collaborations, as well as expand its business worldwide. Lee Cooper is offering only its contemporary collections of boxers, T-shirts, pyjamas, and loungewear sets for men and women to sales representatives.


“Lee Cooper. Made to be Different.” Director, Lee Cooper

Brand Profile

The strength and durability of Lee Cooper clothing, including the denim which it was first set up to make, has been tested by the British troops in the First World War, Carnaby Street trendsetters in the 1960s, and by rockers including Lee Cooper collaborators Jane Birkin, Serge Gainsbourg, and, later, their daughter, contemporary Gallic fashion icon and Lee Cooper collaborator Lou Doillon. Lee Cooper’s involvement with the music scene also includes punk and New Wave rockers; the brand has sponsored bands including the Rolling Stones, UB40, and Rod Stewart. The brand image is a priority for the parent company, which is investing substantially into it. Europe’s oldest and most authentic jeans brand has gone from its East End beginnings to becoming a part of youth culture in the East End and Europe of today. It hopes to utilise its rich history in promotion of the loungewear, PJs and underwear that it is currently offering to agent(s).    

Collections P/A
2 - 3
Average Wholesale
Boxers for men: £1.74
Pyjamas: £8.68
12% agent; 20 – 25% distributor
Collection Size
Competitive to
Pepe Jeans, Levi’s, Zara, Tommy Hilfiger, Hollister
Sits next to
Pepe Jeans, Levi’s, Zara, Tommy Hilfiger, Hollister
Country of Origin
United Kingdom