Dany Fay Logo

Designed by the previous Celine designer, Dany Fay Golf Couture is a niche brand that is all about premium fashion for the golf course. A total look collection focused on pants, skirts, polos, dresses and gilets is designed for discerning golfers who want to stand out from the crowd.The Dany Fay Golf Couture collections feature feminine cuts in sporty fabrics with a sophisticated touch, with a strong emphasis in the design on the shoulder, using fluid fabrics and transparencies. Focus is on women golfers 40+ who like the prestige of this kind of sport, they are fashionable and they like to present themselves in the best way from hole 1 to the clubhouse bar! Dany, who is the owner and inspiration for the brand, has been in partnership together with a designer who has worked designing the mainstream Celine collection.

“It is not only technique…. It’s also style! The Golflady should not change her individual fashion attitude just because she is on the Green” Director, Dany Fay Golf Couture

Brand Profile

The collection is characterized by:

• Feminine & authentic style for the mature Golflady
• Edgy & clever designs (for example the Dany Fay „Raincoat“, that can be changed easily into an overall)
• More diversity in fabrics, interesting colours and fashion details
• Sophisticated and effective marketing

and all without losing  focus on Golf-Etiquette and the sportive aspects.

Collections P/A
1 spring/summer collection (according to the Golf season in Europe / commencing in March- End of October)
Tops XS - L
Bottoms 38 - 44 (Italian size)
Average Wholesale
£80-360 / 100-450€
Collection Size
Competitive to
This is a unique golf/fashion concept with no real competition
Sits next to
Frauenschuh, Jetset, Akris, Adidas by Stella Sport, Y-3
Country of Origin
United Kingdom