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Men’s tops by Heron combines the high-quality craftsmanship of the Italian luxury market with the American casual style. Heron shorts combine wearable colours, indulgent fabrics and distinctive casual make details to create updated classics.  All fabrics are 2 ply; shirts are single needle; jumpers full fashioned; polos all felled seams. Price points are very attractive for the value offered. The brand fills an existing gap in the market. Heron carries stock for core items and basics.

The mother company also has a contemporary perfume brand, Cereus, to offer to any interested sales representatives although Heron can be taken on its own.  Cereus fragrances for men and women are sold in premium outlets including Barneys New York.    


“A distinctly American point of view married to the nuance and quality of Italian fabrics and make”

Brand Profile

Collections P/A
Average Wholesale
Polos: 59€ / £50 / CAD$90
Shirts: 107€ / £92 / CAD$163
Jumpers: 233€ / £199 / CAD$354
12.5% agent; 30% or negotiable distributor
Collection Size
Heron: Polos:12 Shirts: 48 Jumpers: 25
Competitive to
Loro Piana, Brunello Cucinelli, Purple Label
Country of Origin
United States