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Heron is an American casual sportswear brand that offers a fresh perspective on today’s denim friendly lifestyle from the waist up. With a focus on Shirts, Sweaters and Polo, Heron combines a uniquely American point of view with the nuanced craftsmanship and quality of Italy. Shirts feature lux fabrics in cotton and linen and a distinctive "doppio-uso" one-piece collar construction. Sweaters in 2-ply Scottish cashmere, and Polo’s finished like a shirt with felled seams throughout. Heron offers tremendous value in the luxury market with prices just below the main luxury players and at parity quality. There is also a large component of the collection that is in stock for easy re-orders.

For interested parties, the parent company also has a niche fragrance collection called Cereus for men and women.



“A distinctly American point of view married to the nuance and quality of Italian fabrics and make.”

Brand Profile

Collections P/A
Average Wholesale
Polos: 59€ / £50 / CAD$90
Shirts: 107€ / £92 / CAD$163
Jumpers: 233€ / £199 / CAD$354
12.5% agent; 30% or negotiable distributor
Collection Size
Heron: Polos:12 Shirts: 48 Jumpers: 25
Competitive to
Loro Piana, Brunello Cucinelli, Purple Label
Sits next to
Loro Piana, Brunello Cucinelli, Purple Label
Country of Origin
United States