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First of all thank you to Anton for inventing the profession of matchmaker between brands and agents. And secondly thank you Anton and Vesta for your consistent support and resilience in making this work for us. Hiccups are there to be conquered, and it seems you work along the same lines. And in the end - that is what you need to get results.
Joanneke Raadsen, Lofff | See all testimonials Image from Laboratori Italiani

The Anton Dell Fashion Consultancy

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WHITE MILANO: JANUARY EDITION

WHITE MILANO: JANUARY EDITION

Author: Lucia Stansbie
31 January 2017

Holding four tradeshows a year during fashion weeks, I recently returned to my home city of Milan for the favorable WHITE Milano tradeshow, alongside 10,000 visitors.   As previously mentioned, the tradeshow is held four times a year, in January and June for the menswear and women’...

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Up next, knitwear

Up next, knitwear

Author: Vesta Zemaite
11 January 2017

With emerging categories in smart wear, tailoring, casualwear and the rising loungewear trend, knits and their delightful comfort, will be an important category for buyers this coming season. WGSN reports that we will be seeing more heavy and chunky knits this season, which will qu...

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An essential guide to trademark legislation

An essential guide to trademark legislation

Author: Anton Dell
10 January 2017

Brands often begin with an identifier, whether it be a unique slogan or distinctive logo, to set the company apart from its competitors. Now that you’ve got your brand identity, logo and decided upon a name, it’s time to register your company nationally or internationally and make ...

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Menswear and new trends

Menswear and new trends

Author: Vesta Zemaite
10 January 2017

There have been a number of key elements and emerging themes contributing to menswear trends, from vintage recycled fashions to gender fluidity and provocative designs. At the top of that list is artist and designer collaboration, as they have subtly but surely been on the rise. It...

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Rock Your Socks Off

Rock Your Socks Off

Author: Anton Dell
9 January 2017

Socks  can  be  both  practical  and  fun.  Evolving  beyond  a  simple  yet  useful  item  of clothing, socks  are  now  deemed  the ‘ it’   accessories  for  men.  With  more  and  more males purchasing socks for the purposes of fashion, the market is truly expanding. They’ re in...

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What the little emperor wants, the little emperor gets

What the little emperor wants, the little emperor gets

Author: Anton Dell
9 January 2017

Although  a  risky  business  for  luxury  brands  in  the  past,  children’s  apparel has surpassed its previous front-runners - menswear and womenswear - for the top spot. Used  to  describe  Chinese  households  who  spend  heavily  on  their  children, ‘ Little Emperor  syndrom...

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Girls Swap Heels For Sneakers!

Girls Swap Heels For Sneakers!

Author: Anton Dell
9 January 2017

While sneakers have been a staple in fashion  industry for over 100 years, interest in them has risen considerably throughout 2016. Marking its first year in history, studies show that sneakers outsold heeled footwear, among its female buyers.   Hanging  up   their   heels,   studi...

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The Rise of the Smart Suitcase

The Rise of the Smart Suitcase

Author: Vesta Zemaite
8 December 2016

We live in the most connected generation yet; with world travel more accessible than ever and our whole lives organised with a touch of a smartphone. So with consumers spending more than ever on experiences and placing increased importance on technology, the luxury luggage market i...

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AFRICA FASHION RECEPTION: Africa is on the March

AFRICA FASHION RECEPTION: Africa is on the March

Author: Anton Dell
18 November 2016

In a unique event held at the UNESCO headquarters in Paris, 18 African fashion designers from 18 different countries met and showed the best of African fashion in a happy, bright and inspiring show. The event was organized by Lexy Mojo Eyes, who is as exotic and charismatic as his ...

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10 Steps To Consider Before Exporting

10 Steps To Consider Before Exporting

Author: Anton Dell
7 November 2016

You have come to the point where your brand is doing well in the domestic market, and your immediate thoughts turn to attaining the larger markets and starting to export. This exciting and challenging time needs to be planned from start to finish and these 10 points will help you c...

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