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Sell Clothes – and Candles Too!

Sell Clothes – and Candles Too!

Author:
26 October 2017

Retail is changing quickly and concept shops are now the hottest trends.  It’s no longer just about the clothes – it’s about where and how you wear them as well.  Retailers are providing the objects to create the ‘ideal’ lifestyle.  Here at Anton Dell, through our daily conversatio...

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The Latest Word on Marketing

The Latest Word on Marketing

Author: Anton Dell
16 October 2017

Marketing connects products to people.  Today, the role of marketing has really changed. Instant tools can give valuable insight about the way that people buy goods.  This means that marketers can influence the design and purpose of goods now.  This is great news, because people to...

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Social Media – Our Top Tips!

Social Media – Our Top Tips!

Author: Anton Dell
9 October 2017

Figuring out how to showcase your business via social media?  Here are some thoughts and tips to get you started…   The most important things when it comes to social media are the ability to listen and to relate.  Social media is only as successful as you make it.  However, help is...

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Brand Journeys

Brand Journeys

Author: Anton Dell
2 October 2017

In today’s constantly changing retail environment, many brands must reinvent themselves regularly in order to survive.  In this post, we take a closer look at the journeys of two globally successful American brands – Hollister and Michael Kors.   Hollister: From California to the W...

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Create a Business to Last

Create a Business to Last

Author: Anton Dell
28 September 2017

Creating a business is tough – but it’s even tougher making a business that can grow and adapt successfully over the years.  Here are some thoughts and tips that may help…   Remember Who You Are!  An important part of setting up a company that lasts is understanding what is the mos...

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Be a Clear, Transparent Brand!

Be a Clear, Transparent Brand!

Author: Anton Dell
26 September 2017

According to a study by Label Insight, which looks at product data, 94% of all consumers would stay faithful to a brand if they were completely transparent. Huge!   What does brand transparency mean?  How can a brand become more transparent?   You Don’t Have to Be Big Brand transpa...

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The Canadian Dream

The Canadian Dream

Author: Anton Dell
28 July 2017

Here at The Anton Dell Fashion Consultancy, we have often observed that many brands we come into contact with are focused on breaking America, when Canada may well be more promising for export.  Even though we completely understand the seductive appeal of the American Dream, Canada...

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 Pitti in Long-time Bloom

Pitti in Long-time Bloom

Author:
24 July 2017

Pitti Uomo 2017 has the theme ‘Pitti in Bloom’, but this is a flower that has been blossoming beautifully for years now. Giovanni Battista Giorgini, the founder of Pitti Uomo, first welcomed fashion buyers from the essential American market to Florence in 1951.  This led to the fir...

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Translation in Business – or How We Don’t Really Understand All That We Are Reading

Translation in Business – or How We Don’t Really Understand All That We Are Reading

Author: Anton Dell
26 May 2017

It is so easy to misinterpret what we read today.  Because of that, translation is becoming a more central concern for businesses.  English is being overtaken as the dominant language of the world, not by any other single language, but by a number of diverse languages from all corn...

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Shopping Spaces: Physical Space, E-Space

Shopping Spaces: Physical Space, E-Space

Author: Anton Dell
26 May 2017

As e-commerce spills into bricks-and-mortar presences and vice versa, shoppers and retailers have more options than ever.  What are the most important insights for small to medium sized fashion brands to take away from today’s ever-changing shopping landscape?   With over 72% of pe...

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