Menu


First of all thank you to Anton for inventing the profession of matchmaker between brands and agents. And secondly thank you Anton and Vesta for your consistent support and resilience in making this work for us. Hiccups are there to be conquered, and it seems you work along the same lines. And in the end - that is what you need to get results.
Joanneke Raadsen, Lofff | See all testimonials Image from Hungry Eyewear

The Anton Dell Fashion Consultancy

All About Export - Agents & Brands

6 Top Tips for Working with Fashion Agents

6 Top Tips for Working with Fashion Agents

Author: Anton Dell
7 September 2015

Once you have attracted the notice of a good fashion agent, it is important to strike while the iron is hot. We would suggest sending them an email immediately or the following day at the latest. In your initial email, you should organise a phone call with the agent as soon as is c...

Read more
The Recipe for Great DIY Product Photography

The Recipe for Great DIY Product Photography

Author: Florencia Escudero
5 August 2015

Many of our clients approach us as they want to photograph their collection, but can’t afford the fees of a professional - here are a few ideas. The adage 'A picture is worth a thousand words' accurately defines our era. In a world ruled by imagery, a single picture has enough powe...

Read more
How to Increase Your Sales with Pinterest?

How to Increase Your Sales with Pinterest?

Author: Florencia Escudero
5 August 2015

Pinterest is the most visually and sales oriented platform of the Holy Social Media Trinity, which also includes Facebook and Twitter. A brief glance to the Pinterest wall will introduce you to DIY projects, famous quotes, tutorials, and of course a myriad of products so nicely pre...

Read more
Why Video is the next Thing You Should Do

Why Video is the next Thing You Should Do

Author: Vesta Zemaite
5 August 2015

Have a look at your top 5 fashion brands (or your competitors!) - I bet at least 90% will be using video or would have marked video production as a priority for AW16. Why? Simple. These brands have recognised their current and future customers spend time online watching… videos! Yo...

Read more
How to Work with Agents?

How to Work with Agents?

Author: Anton Dell
5 August 2015

When a relationship starts between a brand and an agent, the brand must consider that they are entering a partnership. It is now the objective of the agent as well to create and build sales for your brand in the most effective way possible. As a brand, you will be required to send ...

Read more
How to Sell in USA?

How to Sell in USA?

Author: Anton Dell
4 March 2015

Brands often ask us to find agents in USA as this market, of course, has great potential; however there are aspects of doing business in USA, related to distribution, that are very important to understand prior to seriously considering exporting to USA. Firstly, agents are called r...

Read more
What is a ‘GOOD’ Fashion Agent?

What is a ‘GOOD’ Fashion Agent?

Author:
17 December 2014

How can you tell a good agent – that’s ‘easy’! Look at his or her portfolio and the brands he/she represents,  If he/she has represented some of them for a number of years, this is often indicative of a good agent. You should not assume that agents with large portfolios will not lo...

Read more
Agents vs Distributors - What’s the Difference?

Agents vs Distributors - What’s the Difference?

Author: Anton Dell
17 December 2014

One of the main questions we get asked is: should I look for a distributor or should I look for an agent? What’s the difference? With agents, or reps as they are known in America, you send them a collection; they take orders from shops and stores; the orders are sent to you; you de...

Read more