Menu


First of all thank you to Anton for inventing the profession of matchmaker between brands and agents. And secondly thank you Anton and Vesta for your consistent support and resilience in making this work for us. Hiccups are there to be conquered, and it seems you work along the same lines. And in the end - that is what you need to get results.
Joanneke Raadsen, Lofff | See all testimonials Image from Hungry Eyewear

The Anton Dell Fashion Consultancy

All About Export - Agents & Brands

Is This the End of Forward Selling?

Is This the End of Forward Selling?

Author: Vesta Zemaite
26 February 2016

With the recent announcement from Burberry that consumers will now be able to buy their pieces hot off the catwalk, we in the fashion industry are forced to ask ourselves whether this marks the end of forward selling.Buyers are under ever more pressure as boutiques become increasin...

Read more
10 Reasons to Find Fashion Agents and Distributors Through Anton Dell

10 Reasons to Find Fashion Agents and Distributors Through Anton Dell

Author: Anton Dell
19 February 2016

We find that the majority of brands are positively surprised when they first find out about our service. If you are looking for fashion agents or distributors, here are the 10 reasons why you should choose the Anton Dell network.  

Read more
Agents and Distributors: The Easy Way to Find the Right Collection to Represent

Agents and Distributors: The Easy Way to Find the Right Collection to Represent

Author: Florencia Escudero
17 February 2016

We have been connecting fashion agents, reps, showrooms and distributors with fashion brands worldwide for 21 years.  To show how easy it is for agents to find a collection to represent using the Anton Dell network, we've put together this infographic. We welcome your feedback!

Read more
10 Lessons for Fashion Brands Hoping to Develop Strong International Contracts

10 Lessons for Fashion Brands Hoping to Develop Strong International Contracts

Author: Alison Larson
9 February 2016

Picture this scenario: you have just secured that much-coveted international partner and are ready to do business together. Contract negotiations begin, your partner is flummoxed by your terms, and promptly pulls out of the relationship. This story sadly, is not fiction. All too of...

Read more
Our Feedback on the AW16 Exhibitions in Berlin, Paris and Amsterdam

Our Feedback on the AW16 Exhibitions in Berlin, Paris and Amsterdam

Author: Anton Dell
29 January 2016

This year, Berlin played host to seven trade shows - Panorama, Premium, SEEK, Bright, Show & Order, Ethical Fashion Show and Curvy Is Sexy - exhibiting the AW16 collections from brands across Europe.  Panorama and Premium were notable for attracting by far the biggest crowds and Br...

Read more
A Step-By-Step Guide to Meeting with Your Future Fashion Agent

A Step-By-Step Guide to Meeting with Your Future Fashion Agent

Author: Anton Dell
27 November 2015

After an agent expresses interest in representing your collection, we recommend setting up an eye-to-eye meeting if possible to discuss your collaboration. Here is a step-by-step guide, which will help you get organised: 1. Make sure you bring a few samples along. Ideally this shou...

Read more
The Importance of A Detailed Strategy When Going Global

The Importance of A Detailed Strategy When Going Global

Author: Alison Larson
12 October 2015

Many brands make the mistake of not formulating a proper strategy before attempting to expand internationally.     It may be tempting to seize a hot opportunity to go global but in the long-run it has proven best to come up with a detailed game plan before taking the plunge.  The m...

Read more
Strategist and Consultant Alison Larson on the Common Pitfalls of Going Global

Strategist and Consultant Alison Larson on the Common Pitfalls of Going Global

Author: Alison Larson
23 September 2015

Expanding your business beyond your home borders can be a great way of building brand equity, increasing your market share, and growing your company's bottom line. However, this dream can quickly become a nightmare for those companies that are inexperienced, impatient or unprepared...

Read more
Why Fashion Trade Shows Don't Work

Why Fashion Trade Shows Don't Work

Author: Anton Dell
21 September 2015

Trade shows have in the past been considered essential events in the development of a fashion brand. However, having seen out another season of shows after 20 years’ experience, it is becoming clear to us that trade shows are increasingly ineffective.  Most of the brands we work wi...

Read more
5 Step Guide to What Should Be Included in the Contract with Your Fashion Agent

5 Step Guide to What Should Be Included in the Contract with Your Fashion Agent

Author: Anton Dell
7 September 2015

We are often asked by our clients to give legal advice when it comes to drawing up a contract with an agent.  As consultants, we are unable to offer this.  A formal legal contract must be put together by a lawyer, or else legal wording can be obtained through a relevant trade assoc...

Read more